7_How to promote an online women's clothing store. Everything you need to know

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Proper research, attention to keyword exclusions , but also connecting your Google Ads account with Analytics, Google Tag Manager or Google Merchant Center are just a few tips that you can use in your activities.

Control and systematic management of campaigns will not only help you avoid burning through your budget, but can also increase sales.

You don't believe it?

Thanks to basic optimizations, in just two months we saved our client around PLN 15,000 per month, increased campaign revenues by over 20%, and also reduced purchase costs by 45% and generated an average ROAS (return on advertising expenditure) of 16.3 – read the case study .

Each client is different. Their story and their entire business are different, but Google hong kong rcs data Ads activities are completely measurable. And they can be improved – even just a little bit every day. You can also do it yourself. The digitalk team of experts has prepared a free ebook, thanks to which you can do your own Google Ads advertising account audit . 6 chapters, 78 pages of practical knowledge and our know-how, which you can implement right away. Will you pass by indifferently? Download the free ebook .



Collaboration with influencers, bloggers, clothing and lifestyle magazines – do it right
Collaboration with influencers is as tempting as it is dangerous. You have to approach it very carefully. One ill-advised campaign is enough, and the image you have worked for years to build will collapse like a house of cards.

The key here will be to conduct conscientious research and answer the question, do I really want to reach these people? The reach or the number of likes and hearts cannot overshadow the real involvement of the community and the influence that a given influencer has.

There can be many forms of such cooperation – from a weekend promotion, a photo session, a few posts and stories, to long-term publications, cross-media materials on your profiles, or even ambassadorial cooperation .

Importantly, you can use not only the influencer's reach or community. As part of such cooperation , we make sure to also receive their Facebook or Instagram profiles. Based on them, we create custom groups (including lookalikes) and use them in advertising campaigns. Of course, if you want to use influencer photos in your own activities, you should take care of the appropriate marketing consents at the beginning of the cooperation.