How to Build a Social Media Marketing Agency

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The company wanted a scalable, more personalized, and less expensive marketing channel to engage customers.Upon implementing marketing messages with WhatsApp, 6thStreet saw:20x ROI compared to SMS over 30 days2x click-through rate6x jump in customer ratings and reviews20% improvement in customer satisfaction“WhatsApp gives us even more control over how we can engage with customers. In addition to the chatbot, we can include rich-media pictures and GIFs, the bot, and gamification.

We have more flexibility to start different conversations indonesia whatsapp list with different customer segments.”- Ankit Bansal, Head of Digital Marketing, 6thStreetPerson sitting in living room with white furniture. They are wearing a gray long sleeve shirt and smiling while reading a personalized WhatsApp message from Tata CLiQ.Tata CLiQTata CLiQ used WhatsApp Business Platform to deliver personalized messages and offers to more customers, increasing its clickthrough and conversion rates, achieving significantly higher ROI over conventional channels.

After launching customized notifications campaigns across its communications channels, Tata CLiQ saw significant increases in customer engagement and purchases, as well as tenfold ROI, in two one-month campaigns through WhatsApp in October 2021.10x increase in ROI versus email, in-app push notifications, and SMS messages$500,000 USD in sales in one month attributed to WhatsApp57% clickthrough rate with WhatsApp1.7x more likely that customers will purchase when using WhatsApp“Our customers had a clear preference for WhatsApp, which averaged a 57 percent clickthrough rate.