For more help finding and pursuing the right keywords, check out our full guide on Why You Need a Keyword Strategy and How to Create One. What is B2B influencer marketing?
I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.
Let’s begin with the distinction between B2B and B2C influencer cayman islands telegram data marketing. A slightly more B2C-centric definition comes from McKinsey: “Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.” Although sometimes true for B2B, there are more nuances we can explore.
As we defined it in our 2023 Influencer Marketing Report, “B2B influencer marketing is the strategic practice of brands working with knowledgeable and influential figures in a given industry to create, co-create and amplify content.”
At a high level, these definitions accurately summarize what B2B influencer marketing is and how it works. But we wanted to offer a deeper perspective on the practice, straight from the voices who bring it to life.
I asked some amazing marketers via LinkedIn, emails and messages for their thoughts. This group of marketing thought leaders called out the need for collaboration, authenticity, relationships, data, education, and trust, along with leveraging employees and executives.
Come take a closer look at their definitions of B2B influencer marketing.
How experts define B2B influencer marketing
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