Why? The reason is prosaic.

[sumaiyakhatun26]

Myth #2 – Focus only on conversions from the start
This one of the 5 myths about Facebook advertising is particularly popular and is repeated very often. I always correct it in two ways:

1) Firstly, I understand that it comes from a misinterpretation of the idea of ​​advertising objectives.
If we read about how advertising objectives work on Facebook, and one of them is conversions or catalog sales, we will learn that the advertising objective allows us to reach users who will take the action we want with the greatest probability.

If I choose the “activity – page likes” goal, I will reach people who are more likely to like my fan page than with other goals.
If I choose the “traffic” objective, I will reach people who click on links more often.
It is easy to assume that if I choose the goal: conversion and I care about, for example, sales, acquiring contacts, inquiries to my software house, B2B company, then it will turn out that it will actually happen. Unfortunately, it will not be quite like that.


Facebook needs data for such analysis. And while it is easy to achieve a dozen, lebanon rcs data dozens, hundreds of clicks or activities, it is not necessarily as easy to find a sufficiently large number of software house queries, or to have a sufficiently large amount of traffic on the website, which will provide the Facebook Pixel with enough data for analysis. And consequently, for automatic optimization of our ads.

So is this an ad we should run from day one?

Yes, but not the only one. And yet this is the advice I come across very often:

“If you have a small budget or you want to increase your sales volume very significantly, put all your money into a conversion or catalog sales campaign and forget about other advertising goals.”

2) And here comes the second reason why I think this is a myth and a misconception. This is also something that is reflected in the campaigns we run at my agency, digitalk: it is the idea of ​​a marketing funnel.