Black Friday: Email Campaigns Made by Brands

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Who doesn't like a good deal? Who doesn't like being able to buy a pair of seasonal shoes with an 80% discount? Promotions are a hit! The main reason for the growth of Black Friday around the world.

Black Friday

You've probably heard of it and Cyber ​​Monday. To learn a little more about this holiday, I'll tell you that "Black Friday" kicks off the Christmas shopping season and is the day after Thanksgiving.

[Tweet “Black Friday is always celebrated on the day after the fourth Thursday of November.”]

Black Friday is always celebrated on cell phone database the day after the fourth Thursday of November. The famous name “Black Friday” originated in Philadelphia in the 1960s among traffic officers to describe the intense traffic of people and vehicles on the streets the day after this celebration.

[Tweet “Black Friday” originated in Philadelphia in the 1960s.”]


Many companies around the world have been joining this great consumer event for a couple of years now. One particular case is that the discount days are not limited to Friday alone, but also to the days before and after .

Being promoted mainly in the online shopping field, mass mailing is used in an “aggressive” manner throughout the course of the previous week and days after. I must say that there are many creative emailing campaigns that particularly caught my attention, from small companies and transnationals. Below is a brief review of a couple of them.

Optimize sales with a newsletter

Black Friday for a killer body

Black Friday

[Tweet “The healthcare trend is gaining more followers as the years go by.”]

It is well known that the healthcare trend is gaining more followers over the years . We take care of our diet for health or to look good in the mirror. Proteins, creatines, fat burners, etc. Those of us who have tried to be “fit” know that all these products are really expensive, so for this sector, an “aggressive” email marketing campaign is not a bad thing…

28%, 29%, 30%…? Discounts that have something different, discounts that allow a kind of “game” with the customer. When buying a product, the user must use the code: Secret. According to “mysterious luck” he will get a small or large discount. The interesting thing about this promotion is that the customer “plays” and enters a promotion in which everything depends on his luck .

Samsung and its “VIP Club”

Black Friday

The Japanese giant is playing on a grand scale. With a battery that is about to reach 100%, it tells us that we are close to the big day. Like the brand seen above, it expects a deeper interaction with the customer.

Under their dynamic, you don't just choose the product. They want to know more about you . The first thing is to choose the category (audio, video, smartphone, etc.), register and send an email.

At the start of Black Friday, Samsung sends you an email with all the selected offers. A kind of “VIP Club” and a great contact acquisition program. Through a newsletter , this brand communicates the dynamics of the promotion, hoping for a response from customers and potential customers who already belong to the Samsung world .