Lead Ads on Facebook: What it is and How to Take Advantage of It

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Facebook Lead Ads are simplifying the sales funnel and offering online advertisers a new way to capture interest without redirecting users away from the app.

The traditional funnel for online lead cpa email list generation often begins with ads that hope to drive clicks , which take potential customers to landing pages where they can read more and leave their contact information (often by filling out a long form).

This process is problematic for many reasons, and the key announcements address three of the biggest problems.

With Facebook Lead Ads, people click on a call-to-action button, or CTA , which takes them to a pre-built form that’s easy to fill out on a mobile device, and then they click “Submit.” All without ever leaving the app!

Facebook is a very profitable advertising platform and is a favorite of many businesses, since that is where their most loyal customers are.

Facebook ads are great because of their ease of use, vast targeting options, and simply because they generate the most leads and sales for a business.

If you are unsure, if you have access to Facebook Lead Ads you can check by clicking “Create Campaign” in Power Editor and then “ Lead Generation ” will appear as an objective.

If you've already tried it and you're curious, continue with us a little further into the world of Facebook Lead Ads, their advantages and how to get the most out of them.

For more information, we invite you to watch this audiovisual material.




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What are Lead Ads on Facebook?
Facebook Lead Ads are the latest lead generation ad format .

When using such an ad in the standard news feed, clicking on the call to action or Call To Action launches a lead form on Facebook.

The form requires things like name and email to save time (the user can edit these fields before submitting if they like).

With this painless form, conversion rates are huge, so the cost per lead is often much lower than sending to a landing web page.

As we explained in the introduction, with Leads Ads it is not necessary for the lead to leave the Facebook application, so the dynamic becomes simpler and more comfortable.

On the other hand, Facebook has built an advanced form editor that covers a wide range of form options.

There are a number of standard questions that work perfectly for various industries, and each question can be asked with free text fields or with a pre-set list of options in a drop-down selection. It all depends on you and your type of business.

Our recommendation is to keep questions to a minimum, if possible, to maximize form conversion rates.