Negative Keywords in Google Ads. What You Need to Know

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To reach the right users in Google Ads, you use keywords. However, it is equally important that your ads do not reach people who are not interested in them at all. This is what negative keywords are for. How to use them, how to find them, and how to make them help you in your daily work with Google Ads?




What are negative keywords?
Negative keywords in Google Ads are designed to prevent your ads from showing to people who morocco rcs data aren’t even looking for the product or service you’re advertising. They work like the opposite of keywords: they exclude specific searches from your campaign and help you focus on those that will bring you the desired results.

Let’s look at an example. A furniture company is running an office chair campaign that targets the keyword “chair.” So the ad showed up for people who searched for “rocking chair” and “gaming chair.” The company doesn’t sell similar products, so those clicks are a waste of budget. The solution is to add negative keywords: “rocking chair” and “gaming chair.” Now the ads won’t show up for people who search for those products.

Negative keywords are essential to maintaining control over your ad serving. Using negative keywords also has a positive impact on your campaign metrics, especially CTR, quality score and conversion rate. Simply put, it is impossible to run a successful campaign without negative keywords.