Pinterest Advertising: Interests

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There are thousands of interests that you can choose from when targeting, which makes me very happy every time because it allows me to precisely select the recipients.

You can use a filtered list when creating a campaign or use interest codes in the form of Pinterest-imposed identifiers, based on which you create a simple .csv file (the system allows you to download a sample spreadsheet indicating which parameters are needed) and send it, without having to click through the list in the panel.

The latter can save you a lot of time, especially if your target audience doesn’t change much. I highly recommend using it.

Pinterest Advertising: Keywords
You can target up to 20,000 keywords (!) in one ad group.

I know this large number is tempting, but let's face it, coming up with so many phrases nigeria rcs data will take you a lot of time.

So start with at least 25 solid keywords. Also decide what kind of match you want to achieve. You can choose from:

Broad Match – Your Pins will show up when a Pinner types in your phrase, but also when they make mistakes in typing it, or use a synonym or a related term. The order of the words they use won’t matter when generating search results;
Phrase Match – Your Pins will show when a Pinner enters the exact phrase you entered, misspells it, or modifies it slightly. In this case, the order of the words matters;
exact match – your Pins will appear when the Pinner enters the exact same phrase as you entered, or modifies it slightly, while maintaining the same word order as you;
negative match – can refer to the entire phrase that makes up the keyword or to a term that is a keyword. Here, too, the order in which the words are entered by Pinner is important. When you select this option, your ads will not appear for these phrases.