7 strategies to innovate in Black Friday sales

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Black Friday 2024 will take place on November 29th . If you also intend to launch campaigns, the ideal is to start thinking about innovative sales strategies now to stand out from the competition and generate more opportunities.

Planning should be done in advance so that you have time to think about the actions that will be launched. This also allows you to better organize processes and prepare your team to provide excellent service.

With the highly competitive market, it is essential to stand out with relevant differences. In this article, we offer strategies that can thailand number dataset your sales on Black Friday. Keep reading and find out how to prepare for this great campaign.

The importance of planning sales for Black Friday
Expectations for Black Friday 2024 are good. The Panorama do Consumo, a study carried out by Globo , shows that people are also already preparing for this date.

This is because 39% of them are planning their purchases and intend to make purchases. In class AB, the numbers are even better, as 56% of the interview participants intend to buy on Black Friday.

One key piece of information revealed by the study is the importance of research. According to the results, 81% of people consider it important to do research before making a purchase, and 50% of the public start this research a month or more before Black Friday .

Therefore, it is essential to plan to bring innovation to sales during this period. This way, you can start engaging customers before the launch of offers, attracting more people and generating good business opportunities.

Advance planning allows you to monitor research and understand what the public wants, how much they are willing to pay, and which aspects are most valued in the campaign. This way, you can develop strategies that are perfectly aligned with market expectations.

7 approaches and strategies for Black Friday sales innovation
Discounts aren't the only thing that attracts customers. Consumers also value good service, speed and clear information. So, instead of forcing competition on prices, the ideal is to create differentiators that promote innovation in sales and make your company stand out.

Consider that consumers are looking for a complete shopping experience. Companies that can provide this satisfaction are the ones that really stand out. Below, check out some effective strategies to boost your sales on Black Friday.

1. Use smart chatbots
Black Friday is a very dynamic time and people expect companies to be quick in their service. Since there is a high demand at this time of year, it is a good idea to have extra resources so as not to miss any opportunities.

Intelligent chatbots are great allies. They help the public with questions, provide information, make suggestions and reduce the waiting list for service . People get immediate and accurate support, and this positively influences the purchasing decision.