B2B content gets zero links from other websites. (Backlinko)

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28 B2B content marketing stats to guide your strategy
All of the below stats have been vetted for legitimacy and timeliness. Multiple findings are cited from the following sources:

B2B Content Marketing Trends 2024 (CMI)
B2B Marketing Benchmark 2024 (LinkedIn)
2023 Content Preferences Survey Report (Demand Gen Report)
2023 B2B Influencer Marketing Report (TopRank)
2024 B2B Marketing Mix Report (Sagefrog)
Challenges and barriers
Only 41% of B2B marketers have a documented B2B content marketing strategy. (Gartner)

“Document your strategy! Your strategy is your single source of truth. It can be updated and adjusted as needed to meet changing demands, but that strategy will communicate to all stakeholders what’s come before, what’s coming next, and what’s possible.” – Theresa Meis, Content Marketing Manager, TopRank Marketing

B2B marketers cite “creating the right content for jordan telegram data our audience” as the No. 1 content creation challenge. (CMI)

The average B2C blog post gets 9.7X more shares than a post published on a B2B site. (Backlinko)84% of B2B marketers say integrating or correlating content performance data across multiple platforms is moderately or very challenging. (CMI)

93% of

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48% of B2B marketers say “not enough content repurposing” is their biggest barrier to scaling content production, ahead of all others. (CMI)

Successes and opportunities
45% of B2B marketers said they expected their content marketing budget to increase in 2024. Video, thought leadership content and in-person events are the top areas of investment. (CMI)

Nearly 9 in 10 CMOs say they are advocating for bolder, more creative campaigns, with 67% increasing budgets for brand-building efforts. (LinkedIn)