Common mistakes when creating your Buyer Persona
Posted: Thu Jan 30, 2025 6:47 am
Contents
1 Why is it so important to create your Buyer Persona well?
1.1 Align your goals
1.2 Securing your ROI
1.3 Create effective content
1.4 Generate greater engagement
2 How to create a Buyer Persona?
2.1 Collect the necessary data
2.2 Analyze the data
2.3 Create your Buyer Persona
2.4 Buyer Persona Example
3 Common Mistakes When Creating Your Buyer Persona
3.1 Base everything on an assumption:
3.2 Create 15000 profiles:
3.3 Not being specific
3.4 Leaving the job to one person
3.5 Analyzing the wrong data
3.6 Not describing your client well
3.7 Focusing only on how they will help you sell
Buyer Personas , far from being just a graphic design email list semi-fictional representation of your potential client, are your map, your guide to where you should go for your business to be successful in Inbound Marketing.
When we start designing our Inbound Marketing strategy for the first time, we can always make mistakes, but the mistake that most affects the development and success of your strategy is having a poorly defined Buyer Persona profile.
If you have a poorly structured profile of your potential client, that is, your Buyer Persona, your actions and efforts will be poorly directed, so the creation of content will not be what you really need to generate traffic to your website with people who are really interested in your brand or company.
But how do I know which mistakes I should avoid? How should I create my Buyer Persona profile? Why is it so important to create my Buyer Persona well? We'll tell you all about it here.
Group-427320753
Why is it so important to create your Buyer Persona well?
One of the fundamental pillars of Inbound Marketing is to create quality content to attract potential customers to your website, and begin the process of following up on your leads in each of the stages of the Buyer's Journey, until you close the purchase and have a new promoter of your brand.
According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months. Why? Because marketers are understanding their importance.
[Tweet “According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months”]
Of these respondents, only 15% consider their profiles to be effective, and this is probably because they have created them incorrectly and without taking into account their most important aspects.
But how can you create quality content to attract a person you don't really know? It's like when you're hitting on someone the first day you invite her to eat sushi, and she says no. Then you invite her to eat grilled meat, but she says no again, so why can't you get her to accept you on a date? One day you see her walking holding hands with another guy, you're surprised and start to dig deeper into who she is, and you find out that the girl is a vegetarian.
The same thing happens when you don't know who your Buyer Persona is. You can spend months writing "quality" content that your potential client isn't interested in reading, but your competition did understand who their Buyer Persona is and got to the finish line first.
1 Why is it so important to create your Buyer Persona well?
1.1 Align your goals
1.2 Securing your ROI
1.3 Create effective content
1.4 Generate greater engagement
2 How to create a Buyer Persona?
2.1 Collect the necessary data
2.2 Analyze the data
2.3 Create your Buyer Persona
2.4 Buyer Persona Example
3 Common Mistakes When Creating Your Buyer Persona
3.1 Base everything on an assumption:
3.2 Create 15000 profiles:
3.3 Not being specific
3.4 Leaving the job to one person
3.5 Analyzing the wrong data
3.6 Not describing your client well
3.7 Focusing only on how they will help you sell
Buyer Personas , far from being just a graphic design email list semi-fictional representation of your potential client, are your map, your guide to where you should go for your business to be successful in Inbound Marketing.
When we start designing our Inbound Marketing strategy for the first time, we can always make mistakes, but the mistake that most affects the development and success of your strategy is having a poorly defined Buyer Persona profile.
If you have a poorly structured profile of your potential client, that is, your Buyer Persona, your actions and efforts will be poorly directed, so the creation of content will not be what you really need to generate traffic to your website with people who are really interested in your brand or company.
But how do I know which mistakes I should avoid? How should I create my Buyer Persona profile? Why is it so important to create my Buyer Persona well? We'll tell you all about it here.
Group-427320753
Why is it so important to create your Buyer Persona well?
One of the fundamental pillars of Inbound Marketing is to create quality content to attract potential customers to your website, and begin the process of following up on your leads in each of the stages of the Buyer's Journey, until you close the purchase and have a new promoter of your brand.
According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months. Why? Because marketers are understanding their importance.
[Tweet “According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months”]
Of these respondents, only 15% consider their profiles to be effective, and this is probably because they have created them incorrectly and without taking into account their most important aspects.
But how can you create quality content to attract a person you don't really know? It's like when you're hitting on someone the first day you invite her to eat sushi, and she says no. Then you invite her to eat grilled meat, but she says no again, so why can't you get her to accept you on a date? One day you see her walking holding hands with another guy, you're surprised and start to dig deeper into who she is, and you find out that the girl is a vegetarian.
The same thing happens when you don't know who your Buyer Persona is. You can spend months writing "quality" content that your potential client isn't interested in reading, but your competition did understand who their Buyer Persona is and got to the finish line first.