Tips for Creating a Co-marketing Strategy
Posted: Thu Jan 30, 2025 7:09 am
Making a co-marketing agreement is one of the most important steps you will need to take when creating this strategic plan.
This document will serve to put in writing the commitment of both parties to comply with the schedule, as well as the operational details to achieve it.
Below I leave you some key points that you should take into account.
Define the topic of the content
Ideally, you should define this point high school senior mailing list together with the company you will be collaborating with. By this time, both parties should have established the objectives and benefits they intend to achieve with the co-marketing campaign.
They should also establish effective communication channels for the co-marketing campaign. A good option is to use shared documents in the cloud, as they facilitate the communication process.
Set a time frame
It is important to set the period of time that the campaign will be active, including start and end dates.
Setting deadlines will allow you to have better control of time in the phases prior to activating the promotion or collaborative content.
Always remember that this point, like the rest, must be agreed upon with the partner brand, for a reason it is called cooperative marketing.
Set tasks
If you have already defined the type of content or dynamic that you will develop together, whether it be an ebook, guest post, webinar or contest, you must establish what each party will do.
Taking advantage of each brand's strengths is a great strategy, as they will be able to decide who will be in charge of the text and who will be in charge of the design, or if they will split everything down the middle and the result will be successful.
The important thing is that both work on the distribution and promotion of the co-marketing campaign.
Where the content will be posted
This is the time to establish whether a landing page or shared landing page will be created , where both companies can receive information from contacts who fill out the form.
It is vital that when offering the offer to prospects you remind them that it is a joint promotion and that by filling out the form they will be sharing their data with both companies.
This document will serve to put in writing the commitment of both parties to comply with the schedule, as well as the operational details to achieve it.
Below I leave you some key points that you should take into account.
Define the topic of the content
Ideally, you should define this point high school senior mailing list together with the company you will be collaborating with. By this time, both parties should have established the objectives and benefits they intend to achieve with the co-marketing campaign.
They should also establish effective communication channels for the co-marketing campaign. A good option is to use shared documents in the cloud, as they facilitate the communication process.
Set a time frame
It is important to set the period of time that the campaign will be active, including start and end dates.
Setting deadlines will allow you to have better control of time in the phases prior to activating the promotion or collaborative content.
Always remember that this point, like the rest, must be agreed upon with the partner brand, for a reason it is called cooperative marketing.
Set tasks
If you have already defined the type of content or dynamic that you will develop together, whether it be an ebook, guest post, webinar or contest, you must establish what each party will do.
Taking advantage of each brand's strengths is a great strategy, as they will be able to decide who will be in charge of the text and who will be in charge of the design, or if they will split everything down the middle and the result will be successful.
The important thing is that both work on the distribution and promotion of the co-marketing campaign.
Where the content will be posted
This is the time to establish whether a landing page or shared landing page will be created , where both companies can receive information from contacts who fill out the form.
It is vital that when offering the offer to prospects you remind them that it is a joint promotion and that by filling out the form they will be sharing their data with both companies.