Not Analyzing Your Competition

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As an important initial step in carrying out your market study, analyze the environment in which e-commerce will be developed . It is an unforgivable sin not to complete this step before starting. To do so, we recommend:

Study businesses in your field and, speaking about e-commerce, use the keywords you want people to find you with and review the sites that appear in search results.
Analyze their social networks and check hotmail email list what they are doing well and what they are doing wrong, so you can have an advantage over them.
3. Not Analyzing the Client
It is important to know who you are going to sell to. Know their profile, which social networks they use most and their behavior in your online store .

If you know your customers' behavior and characteristics, you will know what type of content you can develop and on which Social Networks you can share it.

Analyze their consumption habits , what needs they want to satisfy, and also analyze their purchasing habits. For example: what payment methods they use.

4. Start without applying a strategy
After having the above information, it is time for you to implement a marketing strategy. We recommend the following:

Start by having a monthly publishing schedule , so you always have something to share with your readers.
Share this content on the social networks that your customers frequent most.
Optimize your content with keywords so that it can be easily found not only by your frequent customers, but also by your potential customers.
5. Not thinking about the web usability of your online store
When you have an online store, you must not forget that easy, simple and intuitive navigation, that is, good web usability, will improve the user experience.

A good user experience will allow visitors to feel comfortable browsing your online store, increasing the average time spent and the chances of them making a purchase.

If you want to improve the web usability of your store , we recommend the following:

Integrate internal and external links
Use internal links to facilitate navigation between pages and use external links when you want to expand the information on something specific.

The idea is that each external window opens in a new window so that visitors can check out another site without leaving your online store .