Arnold Oliveira , a social media specialist, explains how a company should behave on social media to achieve its goal. The challenge is to know the audience, to make your brand known and considered “important” .
[Tweet “The 2 biggest challenges for an #ecommerce business are knowing its audience and getting its business recognized.”]
At the same time, it is essential that your company maintains a defined profile and a consistent and constant style of social participation. You must monitor and analyze the behavior of your target audience in order to take action.
[Tweet “Companies must maintain a defined and consistent profile on social networks #socialmedia”]
According to Arnold, “The biggest mistake interior designers email list is trying to take a position on social media that doesn’t align with your philosophy, focus, vision, values or attitude.”
This highlights the need to build a coherent social media profile . It is also key to achieving the main objective of every brand, which is to make the customer realize that there is someone behind the profile to serve and care for them.
Social media is the shortest way to reach users, generate trust and commitment to the brand.
What do you think about these specialists' comments on e-commerce? Share your point of view with us.
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Maintain a profile on social networks
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