Understand what storytelling is and how to use it in your business!

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Since ancient times, humanity has developed the habit of creating narratives about its experiences. Storytelling is one of the most efficient ways to tell stories about companies. Platforms and social media can be used to apply this concept, which makes the technique easily convey the idea of ​​your business to the target audience.

Everyone has a great story to tell about their lives. The story could be about the origin of their name or how they were born. This can be the case with your company's storytelling. The story to be told could be about the date of your foundation or how the company's name came about. Do you still have questions about what storytelling is? Know that this ability to convey information through elaborate plots is essential for the success of a business.

Want to learn more about the topic and how this practice can help belize number dataset your business? Keep reading!

What is storytelling?
Storytelling is nothing more than a word written in English, whose expression “tell a story” means to tell a story. This story can be told by a storyteller or a storyteller. This professional has the ability to narrate events in a way that makes them interesting and relevant. They can use some resources, among which are:

audio and videos;
images;
words.
Storytelling is widely used in television, advertising and marketing. This technique can be used to motivate employees, as well as to help advertise the launch of a new product, for example. For this reason, the tool has become essential for the smooth running of companies.

A fascinating example that allows for a good understanding of storytelling is applying the concept of storytelling to the solar system, see below how it is possible to do this!

story – the sun
telling – several options for telling what the sun is like.
The planet Mercury would say that the Sun is too hot, because it is too close to it. The Earth would say that it is the King of the Stars, because it has a greater balance of heat. Neptune, in turn, would complain that this luminary is too cold, because it is far from its rays.

What is it for and how can it help tell the story of your business?
With the fierce competition between companies offering the same services, consumers are generally overwhelmed with information and are left wondering which provider is best for them. It is in this context that storytelling plays a crucial role in telling interesting stories.

Storytelling is responsible for creating a close relationship between the supplier and the customer. For the concept to work, stories need to have a beginning, middle and end. The message to be conveyed must be clear and connect with the audience, whether in video, text or image format. Central characters can be used to tell the stories, such as older employees, partners, the entrepreneur himself or customers.

Imagine that Jorge was a great sales manager. Everything was going well until he learned in a meeting that his target would double. He looked at the operation and saw many difficulties. So he did some dynamics, but the team was unable to improve the results.

Consequently, he thought he was not capable and decided to do some reading. He came across a case study similar to what he was going through, and that's when he decided to ask for a chat. During the conversation, he realized that the other person had been through the same situation and wanted to help him. After talking to the person a few times and getting information, he discovered that he could achieve the goal. He applied the knowledge acquired in the exchange of experiences and managed to meet the objectives set by the company. Using storytelling and telling the story in this way makes it easier to understand what the manager went through.