What role does it play in your business?
Posted: Thu Jan 30, 2025 8:58 am
69% of those working in marketing, sales or professional business have a video-based strategy . The remaining 31% are definitely thinking about presenting their content in audiovisual format at this point. It's never too late to jump on the bandwagon of success.
[Tweet “81% of people include #video on their brand’s website”]
That is to say, companies are massively adopting this aspect, and it brings important results. 93% of marketing specialists use video for: sales, online marketing and communication . For those who specialize in marketing, the audiovisual resource is very important to promote brand awareness and encourage online participation.
Using the word “video” also helps spread legal leads for sale the word about a business. By using this magic word in the subject line of an email, the number of emails opened increases by 19% and generates a 65% increase in clicks. In addition, subscription cancellations are reduced by 26%.
[Tweet “You must include the word #video in your email subjects to get better reception”]
An important fact so that you don't waste any more time and include Video Content Marketing is that 52% of marketing specialists say that video is the type of content that generates the best return on investment .
How do you include video in your content strategy?
Mobile Plugins for Joomla - Both Responsivizer and JoomlaShine provide easy ways to bring mobile functionality to websites, making it easier for you to have a responsive website. These are only necessary if you are using an older version of Joomla, such as 2.5 or earlier. Joomla 3.x already has support for mobile websites.
Mobile Plugins for Drupal. Drupal offers two modules, ThemeKey and MobileTheme, that detect whether a user is browsing from a mobile device and automatically change the theme of the website to one that has a mobile-friendly appearance. Both modules provide easy-to-use interfaces once you've installed them.
Use a responsive web design
How to Have a Responsive Website
The solutions mentioned above are temporary solutions until you can redesign your website with a mobile-first strategy using responsive web design practices .
Designing a responsive website requires planning how the page will be used on mobile devices, an exercise that helps prioritize what content will go on the page.
[Tweet “Responsive web design provides the best mobile user experience”]
Responsive web design provides the best mobile user experience as it allows for improvements in website design and functionality as screen size increases.
The mobile plugins above do not take into consideration the fact that an inconsistent experience may be presented on other devices, something that can be avoided by using responsive web design .
Responsive design ensures that your website adapts to any screen size or device. Whether it's a smartphone or tablet , you have a website that is similar and consistent with the desktop version.
Each option has its pros and cons, but we believe it's best to optimise mobile before planning any updates. Whatever you do, do it now.
[Tweet “81% of people include #video on their brand’s website”]
That is to say, companies are massively adopting this aspect, and it brings important results. 93% of marketing specialists use video for: sales, online marketing and communication . For those who specialize in marketing, the audiovisual resource is very important to promote brand awareness and encourage online participation.
Using the word “video” also helps spread legal leads for sale the word about a business. By using this magic word in the subject line of an email, the number of emails opened increases by 19% and generates a 65% increase in clicks. In addition, subscription cancellations are reduced by 26%.
[Tweet “You must include the word #video in your email subjects to get better reception”]
An important fact so that you don't waste any more time and include Video Content Marketing is that 52% of marketing specialists say that video is the type of content that generates the best return on investment .
How do you include video in your content strategy?
Mobile Plugins for Joomla - Both Responsivizer and JoomlaShine provide easy ways to bring mobile functionality to websites, making it easier for you to have a responsive website. These are only necessary if you are using an older version of Joomla, such as 2.5 or earlier. Joomla 3.x already has support for mobile websites.
Mobile Plugins for Drupal. Drupal offers two modules, ThemeKey and MobileTheme, that detect whether a user is browsing from a mobile device and automatically change the theme of the website to one that has a mobile-friendly appearance. Both modules provide easy-to-use interfaces once you've installed them.
Use a responsive web design
How to Have a Responsive Website
The solutions mentioned above are temporary solutions until you can redesign your website with a mobile-first strategy using responsive web design practices .
Designing a responsive website requires planning how the page will be used on mobile devices, an exercise that helps prioritize what content will go on the page.
[Tweet “Responsive web design provides the best mobile user experience”]
Responsive web design provides the best mobile user experience as it allows for improvements in website design and functionality as screen size increases.
The mobile plugins above do not take into consideration the fact that an inconsistent experience may be presented on other devices, something that can be avoided by using responsive web design .
Responsive design ensures that your website adapts to any screen size or device. Whether it's a smartphone or tablet , you have a website that is similar and consistent with the desktop version.
Each option has its pros and cons, but we believe it's best to optimise mobile before planning any updates. Whatever you do, do it now.