First Internet banner ad on Hotwired

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Average spending of a typical family: US$ 21,975
[Tweet “In 1976, 69 million US households had at least one television”]

Fully aware of how to use multiple channels to reach consumers , advertisers exposed audiences to an estimated average of 1,600 ads daily during this period.

People read ads in newspapers, heard them on their car radios, watched them on TV, and even received them in the mail at home.

In 1976, 69 million US households owned at least one television, driving advertising spending to $5.9 trillion.

The personal computer industry began in 1977 with three mass-produced pre-assembled personal computers: the Apple II, the TRS-80, and the Commodore Personal Electronic Transactor (PET).

These early PCs would help pave the way for giving consumers access to a revolutionary new source of information: the Internet.



The first SPAM
[Tweet “May 1978 ARPANET sent its first spam email”]

On May 3, 1978, the Advanced Research Projects Agency Network (ARPANET) sent its first spam email to a list of 400 recipients, promoting a new line of computers.

Decades later, consumers would begin using spam filters to block these types of unsolicited promotional messages.



1985-1995: New technologies
Average spending of a typical family: US$ 28,381

The 1980s witnessed the mass adoption of new technologies that would impact consumer actions.

The remote control allowed viewers to easily change channels, while video recorders (VCRs) made it possible to record programming.

Both technologies made it easier for consumers to stop watching ads .

Internet: The New Consumer Frontier
With eBay and Amazon leading the way, online list building for mlm shopping took off , and the launch of Hotwired in 1994 marked the beginning of Internet advertising .

For $30,000, brands could place ads on the site for 12 weeks. The first banner on Hotwired produced a 44% CTR.

Consumer History


1995-2002: Instant decisions
Average spending of a typical family: US$ 34,312
As Internet use expanded, new promotional techniques emerged, such as e-mail and search engine marketing .

Wherever people surfed the Internet, even on unpopular blogs, they came across product advertisements.

The Internet “boom”
The Internet allowed consumers to immediately click on advertisements to purchase products , forever revolutionizing consumer habits.

Banners and pop-ups became extremely common. Total online advertising spending reached $300 million in the mid-1990s, a figure that tripled by 2000.