Facebook Advertising for Tourists – Setting Interests

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In addition to the above behaviors and language settings, you can definitely use standard interest targeting.



In the case of setting up an ad for foreign tourists in Poland, it is worth paying attention to dedicated interests (suggested by Facebook), such as "travel", "tourism", or "holidays". Using these individual interests specified in language should result in a very precise group.



In addition, I recommend trying out interests such as hotels, Booking.com, TripAdvisor, vietnam rcs data museums, tours, beaches, etc. It may turn out that they are less popular among advertisers (and therefore cheaper for you).





Why is language not enough?
I definitely do not recommend setting ads for the entire country with a properly defined language. It is simply the most imprecise of settings. Each user sets their own Facebook language preferences.



As I mentioned, in this way you could, for example, stumble upon entire departments of German studies students who, by setting up German on Facebook, practice the language in this way, and at the same time ignore all the engaged tourists who, as part of their contact with Polish culture, set up their Facebook pages in Polish – there is no rule here.