Scarcity another key to persuasion marketing

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People desire more those things that are scarce .

The study
When British Airways announced that they would no longer operate the twice-daily London-New York Concorde route due to its low profitability, next-day ticket sales exploded.

Nothing had changed, except that it became a scarce resource and, as a result, people wanted it more.

How can you apply it?
It's not enough to tell people about the loan officer email list benefits they'll get (by purchasing your product or service), you also need to highlight what's unique about it and what they'll miss out on if they don't buy it . In turn:

Limit your online interactions. Every Thursday, James Altucher hosts a 30-minute Q&A on Twitter. People flood him with questions during that time, because they know he's not available otherwise. Note: This tip doesn't apply to customer service.
Use deadlines. Encourage people to act quickly by limiting the time that a product, opportunity or offer is available.
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ThisIsFelizNavidad.com, an eCommerce store selling limited edition sweaters, always sells out every time they (re)launch a new model.

3. Authority, the point to study yes or yes in Persuasion Marketing
People follow the example of experts with reliable knowledge, this is a very influential factor in Persuasion Marketing.

The study
Physical therapists, for example, are more likely to persuade their patients to comply with their programs if they display their medical diplomas on the walls of their offices.

At a real estate agency, staff agreed with the receptionist to first mention her colleagues' certifications before putting them in contact with them.

“I’ll put you in touch with Jessica, she has over 15 years of experience in property management.” This approach led to a 20% increase in appointments and 15% more signed contracts.

How can you apply it?
It's important to tell others what makes you a credible, expert authority before you try to influence them.

Building relationships with well-known, established brands can help you build authority.

For example, if one of your articles has been published in a recognized media outlet, make this content visible on your website and on your social media accounts .

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App landing pages (in this case, Freeletics) feature the logos of the media outlets where they were mentioned, as a way of endorsing their prestige in the market. | Screenshot from freeletics.com

If you've ever published a book, founded a successful company, or developed an app, you're considered an authority. Highlight your accomplishments in your social media interactions and you'll have greater influence with your audience.

People follow the example of experts with reliable knowledge #OnlineMarketing.