E-Commerce SEO Mistakes You Should Fix

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#1: Lack of product descriptions
This is one of the SEO mistakes for E-Commerce that has the greatest impact on web positioning. The lack of a descriptive text for the product you are trying to sell completely nullifies the chances of the page appearing among the first search results in any online search engine. It doesn't matter how good the product is, or how beautiful the images of it are. If we don't have content to support it, the page will not be seen by search engines and therefore, neither by potential customers.

[SEE SUCCESS STORY: “ How to Increase Organic Traffic by 43% in an Ecommerce ”]

A good way to measure how much unique marketing list of plumbers and original content you need is to count the amount of content on a blank product page. That is, on a product page with no products, count all the words used in the navigation menus, footer, and any other text on the page. Then, make sure that your unique and original content outweighs the “default” number of words on the product page. This way, the most weight on your page will be unique and original content, over duplicate and repetitive content. While content is always good and will help you improve your conversions the most, you should not overlook the following best practices:

Perform A/B testing to see how much content helps your sales the most. Too much content can often hurt, so be careful not to make these eCommerce SEO mistakes.
Don't copy and paste content from other websites, or place product manufacturers' descriptions . Search engines penalize copied or duplicated content, so you must make sure your text is unique and original.
Only write descriptive content that helps your potential customers make a purchasing decision.
Creating unique content for thousands of pages is a daunting task. In many cases, it is also advisable to implement “ no index ” meta-tags , to prevent search engines from taking into account those pages for which we cannot generate unique content, or for those that are simple variations of the same ones we already have (size or color variations in the same product, for example). In this way, we avoid the generation of duplicate content on our site and reduce both the amount of unique content we need to create and the list of SEO errors for E-Commerce.