How to Increase Your eCommerce ROI Thanks to Facebook

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Facebook is a goldmine for retailers. Beyond being responsible for 63% of an online store's social traffic, every engagement activity carried out on Facebook contributes positively to SEO positioning. Discover how to increase the ROI of your eCommerce with this powerful social network.

However, for many eCommerce sites, Facebook is more of a minefield. With the latest changes to the social network, the reach of posts has been drastically reduced. What should stores do to regain the benefits of Facebook?

Strategies to Increase ROI with Facebook
In fact, retailers have forgotten that Facebook is medical mail list designed for communication between individuals. Retailers must employ strategies to boost brand promotion through word-of-mouth and turn their consumers into brand ambassadors on social media.

One practice that will ensure that the purchase is made faster and is a simple process for the customer is for e-commerce sites to facilitate the acquisition of the product from Zuckerberg's platform without redirecting them to the website.

Although it is not a practice that can increase the ROI of your eCommerce , it is undoubtedly an effective tool to attract more customers, an action that will help you multiply the reach of your niche.

Facebook will always be one of the most used social networks by any type of public, it is diverse and you can find your ideal client. That is why our recommendation is that if you want to carry out campaigns to increase the ROI of your eCommerce, consider this network, you will see that the results will be beneficial for your online store .

The following infographic, created by HubSpot in conjunction with ShopSocially, provides more statistics about the importance of Facebook for eCommerce , as well as showing some strategies and success stories of how retailers have exploited the Facebook goldmine, and consequently, have managed to increase their return on investment.