Set up tracking for your actions

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When it comes to planning a content marketing strategy, no plan created or tactic implemented will be good enough if it doesn't produce results. You can design beautiful infographics, create helpful guides, or publish article after article on your blog, but if your content strategy doesn't achieve the goal you set out to do, no content will be worth it.

Measurement and monitoring are very important when planning a content marketing strategy and reporting ROI (and any marketing strategy in general). But what are the KPIs that need to merchant cash advance email marketing be implemented?

According to the latest industry study by the Content Marketing Institute, the most popular indicators used by B2C companies to measure the success of their Content Marketing actions and Plan a Content Marketing Strategy are:

web traffic,
social sharing ,
time spent on site,
direct sales,
qualitative feedback from customers,
SEO ranking,
Increased customer loyalty,
subscriber base .
B2B companies are governed by the same indicators as B2C companies, and due to the particularities of the industry they add:

quality and quantity of leads ,
inbound links.
There are many tools available on the market to collect data, more or less complex and with free or paid options, but there is one tool used by most websites today: Google Analytics . It is free, feature-rich, and relatively easy to use if you are just starting out with web analytics. To measure social sharing , AddThis is the most widely used tool.

These tools are a recommendation for planning a content marketing strategy. There are a wide variety of options that you can explore as you become more comfortable with the tools and can compare to see for yourself which one works best for measuring your objectives.



Your content plan is now complete! In the next article, the magic begins and we move from planning to action through the implementation of the content strategy. Until next time!