Engagement than Google Plus

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Contents
Even though Google is increasingly trying to revive its (somewhat disappointing) idea of ​​a Social Network, its competitors continue to surprise us day after day with their growing audience reach. In this case, we will analyze point by point how Instagram Generates +2,885% Engagement than Google Plus and what Marketing companies should take into account when choosing a particular Network to work with.

Instagram vs Google+
On the one hand we have Lexus , a premium car line created by Toyota on Instagram, and on the other, Toyota itself, a giant of the Japanese automotive industry on Google Plus. The two network marketing contact list companies, of course, using Branded Content on their networks , decided to use paid advertising systems that yielded the following results:

77536-instagram-genera-2-885-engagement-que-google-1390481864

Source: TECH in America

First of all, how is Engagement measured? It is nothing more and nothing less than adding up the number of Likes / +1s , comments and Shares/Reshares (The Share variable on Instagram refers to sharing the content on other networks)

After these clarifications, the main data in the table appears quite clear. The growth in Engagement shows the Instagram campaign as the clear winner, and not only in this variable. Furthermore, if we add that only less than 5 percent of this total number comes from Facebook and Twitter, it confirms the excellent moment to think about this application, later turned into a Social Network, as a strong alternative when it comes to managing different types of Branded Content .

AD POST, an effective way to achieve more Brand Awareness
77536-instagram-genera-2-885-engagement-que-google-1390482148

Source: Simply Measured

In this table you can see the positive performance of paid post on Instagram. The numbers are more than brilliant to analyze this type of movements when generating a Branding strategy . Although, as we will now analyze in detail, not everything that glitters is gold.

Post-campaign results on Instagram:

While it is true, as we pointed out before, that this strategy has made a huge advance, many of the comments received in this Lexus update were negative, mostly related to users annoyed by the appearance of advertising in their feed. This type of consequences can lead to a not so good result for a certain period of time, due to the recurring complaints.

Anyway, using the controversy to their advantage as a content strategy , let's analyze the significant results of Lexus on Instagram after this campaign. As seen in the first chart shown, the growth was 60%: