Content Marketing Examples: 13 Success Stories
Posted: Thu Jan 30, 2025 10:35 am
genwords
Contents
1 1st British Airways
2 2nd Volvo
3 3rd Chipotle
4 4th Nike
5 6th Iberia
6 7th General Electric
7 8th Taste Blog
8 9th Airbnb
9 10th Erreqerre
10 11º Everything for moms
11 12th Amazon
12 13th Nestlé
13 14º Rooks & Rocks
Brands are becoming aware of the need to carry out this type of action and there are many good examples of content marketing that I would like to talk about.
In this article I will show you 13 examples of Content Marketing. To do so, I have selected various brands that have applied this strategy through different social platforms:
Group-427320753
1. British Airways
The first example of content marketing nursing homes email list is that of British Airways. This company managed to surprise us all with an impressive content marketing campaign made up of a marketing mix and transmedia .
In their campaign they used billboards placed at The Chiswick Towers in London and another one at Piccadilly Circus. These billboards interacted with the planes flying over them. They also used a social media action to encourage people to share and use the hashtags British Airways #LookUp. This is how they achieved the desired impact.
All the ingredients were right, a great idea. A screen with a child pointing at the plane flying over the fence and even, in some cases, information about the flight, price and destination.
They also chose original and high-quality texts and images that put us in the audience's shoes. This is how they achieved an original social media campaign.
2nd Volvo
content marketing examples
Another example of content marketing that I want to show you is that of the car brand Volvo. This brand opted for a strategy that only included online marketing actions .
The brand opted for a well-known figure, martial arts specialist Jean Claude Van Damme, and a humorous tone. The brand knows that humor is a faithful ally in achieving virality .
In the video, Van Damme demonstrates the stability of the trucks. That's why we see him resting his feet on the rearview mirrors of two of them.
I invite you to watch the video, which already has nearly 70 million views on YouTube:
3. Chipotle
The Mexican food brand is among the examples of content marketing. This company has created a fantastic marketing action with the recording of an animated short film about a scarecrow.
They highlight their sustainable alternative to the industrialization of fast food.
With this, they have created a strategy that integrates various tools and actions: a mobile game, a website and social networks.
More than 12 million views on the video, hundreds of comments on social platforms and more than 400,000 downloads of the game are some of the results of this Content marketing action .
4th Nike
The well-known North American company has become an influencer on Instagram .
That's why I include it in these content marketing examples, with 15 million followers and thousands of comments and likes on its posts . In general, it follows three types of content strategy:
1. Images and videos of sponsored products or athletes.
2. Beautiful images with motivational phrases.
3. Images or videos of events organized by the brand.
https://www.instagram.com/p/6y98eggUVE/
6th Iberia
content marketing examples
One of the aviation companies that has been able to take advantage of its content marketing strategies is Iberia.
On their blog, they share some expert tips for travelling, which is a very attractive topic for consumers, since most of us look for information on hundreds of websites and blogs before travelling.
Places to visit in different cities around the world, whether landscapes, monuments, activities, events, among others, are some of the topics that her writings cover and that make her included in this list of content marketing examples.
Contents
1 1st British Airways
2 2nd Volvo
3 3rd Chipotle
4 4th Nike
5 6th Iberia
6 7th General Electric
7 8th Taste Blog
8 9th Airbnb
9 10th Erreqerre
10 11º Everything for moms
11 12th Amazon
12 13th Nestlé
13 14º Rooks & Rocks
Brands are becoming aware of the need to carry out this type of action and there are many good examples of content marketing that I would like to talk about.
In this article I will show you 13 examples of Content Marketing. To do so, I have selected various brands that have applied this strategy through different social platforms:
Group-427320753
1. British Airways
The first example of content marketing nursing homes email list is that of British Airways. This company managed to surprise us all with an impressive content marketing campaign made up of a marketing mix and transmedia .
In their campaign they used billboards placed at The Chiswick Towers in London and another one at Piccadilly Circus. These billboards interacted with the planes flying over them. They also used a social media action to encourage people to share and use the hashtags British Airways #LookUp. This is how they achieved the desired impact.
All the ingredients were right, a great idea. A screen with a child pointing at the plane flying over the fence and even, in some cases, information about the flight, price and destination.
They also chose original and high-quality texts and images that put us in the audience's shoes. This is how they achieved an original social media campaign.
2nd Volvo
content marketing examples
Another example of content marketing that I want to show you is that of the car brand Volvo. This brand opted for a strategy that only included online marketing actions .
The brand opted for a well-known figure, martial arts specialist Jean Claude Van Damme, and a humorous tone. The brand knows that humor is a faithful ally in achieving virality .
In the video, Van Damme demonstrates the stability of the trucks. That's why we see him resting his feet on the rearview mirrors of two of them.
I invite you to watch the video, which already has nearly 70 million views on YouTube:
3. Chipotle
The Mexican food brand is among the examples of content marketing. This company has created a fantastic marketing action with the recording of an animated short film about a scarecrow.
They highlight their sustainable alternative to the industrialization of fast food.
With this, they have created a strategy that integrates various tools and actions: a mobile game, a website and social networks.
More than 12 million views on the video, hundreds of comments on social platforms and more than 400,000 downloads of the game are some of the results of this Content marketing action .
4th Nike
The well-known North American company has become an influencer on Instagram .
That's why I include it in these content marketing examples, with 15 million followers and thousands of comments and likes on its posts . In general, it follows three types of content strategy:
1. Images and videos of sponsored products or athletes.
2. Beautiful images with motivational phrases.
3. Images or videos of events organized by the brand.
https://www.instagram.com/p/6y98eggUVE/
6th Iberia
content marketing examples
One of the aviation companies that has been able to take advantage of its content marketing strategies is Iberia.
On their blog, they share some expert tips for travelling, which is a very attractive topic for consumers, since most of us look for information on hundreds of websites and blogs before travelling.
Places to visit in different cities around the world, whether landscapes, monuments, activities, events, among others, are some of the topics that her writings cover and that make her included in this list of content marketing examples.