How Content Marketing Benefited Coca-Cola [Success Story]

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Contents
1 Coca Cola Content Marketing Strategy: Benefits of betting on content
2 The “secret” of the success of Coca Cola’s Content Marketing strategy
2.1 1: Create viral content
2.2 2: Use Social Networks
2.3 3: Use audiovisual content
2.4 4: Take care of your brand's online reputation
2.5 5: Generate Interaction and Engagement
2.6 6: Create dynamic StoryTelling
2.7 7: Be creative
2.8 8: Awaken emotions
Today I will explain to you Coca Cola's Content professors edu email addresses Marketing strategy and the benefits it has brought to the brand. I hope you can understand the importance of these actions.

According to the Content Marketing Institute, 86% of companies adopt these actions. This figure shows that brands are beginning to trust content marketing .

However, not all companies achieve success with their actions, either due to a lack of good planning or execution.

This is not the case with Coca Cola. This company has taken advantage of the Content Marketing strategy. The following video shows how the brand has adapted to its current strategies, without ever losing its true essence.



Coca Cola has reinvented its strategies and is currently leading the way in Content Marketing.

The brand has redesigned its website, moving away from the static through a dynamic blog that they themselves call a digital magazine and in which they give greater importance to the content.

The data supports it, followed by more than 70,421 million fans on Facebook, 1.2 million users on its website (data extracted from the brand's website).

coca-cola-site

[Tweet “#ContentMarketing generates three times more audience than other strategies like PPC”]

Content Marketing generates three times more audience than other strategies such as PPC . This phrase can sum up the importance of betting on this type of actions, which is what I am going to talk about in this article. All of this, using Coca Cola as an example.

Content Marketing is a strategy that offers quality, original and interesting topics for the target audience, which we can offer through: blogs, social networks, newsletters , among others.

In this case, Coca-Cola has opted for a blog and an interactive and dynamic website. Through Coca-Cola Journey , they offer topics from various fields or sectors, all related to the brand and of interest to its followers.

Coca Cola Content Marketing

On this new website you will be able to discover the brand culture of a humanized company , in which they also create exceptional Branded Content .

They sell an experience , a moment of happiness. It is a brand that we associate with optimism and good times.

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Coca Cola's Content Marketing Strategy: Benefits of betting on content
Creating valuable content brings benefits to the organization, for example: getting a larger audience, leads , improving SEO, increasing sales, increasing engagement , improving brand image, web traffic.

In the case of Coca Cola 's Content Marketing , the brand's growth, thanks to the new direction it took with its content strategy, was more than 1.8 billion daily sales, more than 104 million followers on Twitter, 5.7 million visits to its YouTube channel and around 70.421 million fans on Facebook .

Although it would be utopian to think of matching the figures of one of the most successful companies on the planet, it is a case that should serve as an example to help us understand what the trend in online marketing is : Content Marketing .





The “secret” to the success of Coca Cola’s Content Marketing strategy
We have analyzed the case of the best-valued brand in the world, so there are plenty of reasons to use it as an example when we talk about how to create communities and Branded Content .

Below I will tell you eight key factors or “secrets of success” that make Coca Cola , without a doubt, number one:

1: Create viral content
If you want to become a successful brand like Coca Cola, strive for excellence in each of your actions. As well as creating a message that goes viral and is shared among consumers.

Your goal should be to generate content that is so valuable and relevant to your audience that users will share it with each other.