Types of content

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Producing quality content also involves paying attention to the formats in which the message is presented . For some time now, with the growth of the Internet and the creation of a type of fleeting user with short attention spans, the ways of producing content have changed.

While texts never lose their relevance, the average user today requires other types of formats to pay the attention they need.

This is why I recommend two ways to school principals email list present content in a pleasant, dynamic, original and entertaining way. These two options are not the only ones, but they have become the most popular and well-received by the audience.

1. Infographics
Infographics are becoming increasingly popular, especially on blogs or social networks like Pinterest. This type of format has the advantage of being able to include images, which are essential in all current content.

Furthermore, thanks to their characteristics, they are presented as the ideal tool to express data and statistics , since graphics can be included. Infographics are ideal for saying a lot using few words and providing dynamic material with images, data and graphics.

With the characteristics of this type of content, you are adding points to the fulfillment of the objectives of your content marketing strategy. Remember that its premise is to offer quality content.

2. Videos
You already know that telling a story is one of the keys and objectives of content marketing and, in terms of format, video is the ideal medium to do so. This is because audiovisual content allows for a wide variety of resources, from words to images, sounds, effects.

While it is true that it requires another budget and work team, the effectiveness that video maintains in relation to the user makes it worth investing in . This type of format allows you to play narratively, be creative without limits, and tell the story you want.

3. Blog posts
Blogs and written content remain an essential part of content creation. Blog posts are effective for promoting lists or tips with solutions and interesting material for the user.

In turn, these posts allow you to share an infographic or video with the possibility of adding something more, an explanation or data that was left out and can provide value to the reader.