What is HubSpot and what does the tool do?

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There are several complex software solutions that cover the areas of inbound marketing, sales and customer service. HubSpot is one of the best-known platforms in this category and is advertised as an all-in-one solution. But what does that mean exactly? This article explains in more detail which functions are specifically covered by the software and how companies can benefit from HubSpot.

If you deal with CRM databases , you will inevitably come across HubSpot CRM. However, the system's capabilities go far beyond those of a central customer database. In this article, we will introduce which extensions are available for HubSpot CRM, which functions they are associated with, and how your company can benefit from the system.


What is HubSpot?
HubSpot offers a fully integrated software solution tunisia whatsapp data for marketing, sales and customer service as well as the methodology and support to help companies implement it successfully. HubSpot software is known for supporting the inbound methodology . This marketing method aims to attract potential customers through high-quality content and unique customer experiences and to accompany them along the customer journey. This is how companies should ultimately succeed in encouraging leads to make a purchase decision and turning them into advocates for the company.

This process can be divided into four phases:

Put on
In the first phase, high-quality content draws potential customers' attention to the company. The content should clarify the user's problems or questions, which turns the initially unknown user into a regular website user.


Convert
In this phase, website visitors should be converted into qualified leads through trustworthy content.


Complete
In this phase, the previously qualified lead makes a purchase decision at best. The sales team achieves this through precise knowledge of the customer journey and targeted 1-on-1 communication with the potential new customer.


inspire
With the inbound methodology, interest in new customers does not end with the purchase. The customer should also continue to be convinced of the company, the product or a specific service through relevant information, because satisfied customers become brand advocates at best.

In order to successfully complete all phases, it is important that all processes from the marketing, sales and customer service departments work hand in hand. With its software solution, HubSpot manages to connect all of these areas in a single system.

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HubSpot: The Hubs at a Glance
The CRM system forms the central interface for all other functions that HubSpot has to offer and can be supplemented by various extensions called hubs. These include the HubSpot Marketing Hub, the HubSpot Sales Hub and the HubSpot Service Hub. There is also the CMS Hub, which helps companies create a powerful website.