What does a normal day in the life of this persona look like?
Posted: Sat Feb 01, 2025 4:15 am
Write a persona story
Transform the development of the “persona summary” into a story. Your persona is not just a fact sheet with bullet points about your ideal customer. Instead, formulate a story that provides context gambling data brazil and paints a coherent picture of who your persona really is.
It is a good idea to tell your persona story in five chapters:
occupation and demographic data
What are the challenges or priorities?
Where does the persona get its information from?
What objections does the persona have to your product or service?
Our special tips:
Focus on the motives behind the behavior
It is not important what your persona does, but why they do it. When you develop the questions about the persona and then map the persona, look closely: why does a persona use a specific tool, why do they look for a specific solution and why do they want to achieve certain goals. Always ask why !
The trick: fictional yet realistic
Don't just describe one real person, but try to summarize as many of the answers you received from your survey or interviews as possible into a tendency. Personas are semi-fictional, so to speak . They are specific, but they still describe more than just one or two concrete people who fall under that persona .
Transform the development of the “persona summary” into a story. Your persona is not just a fact sheet with bullet points about your ideal customer. Instead, formulate a story that provides context gambling data brazil and paints a coherent picture of who your persona really is.
It is a good idea to tell your persona story in five chapters:
occupation and demographic data
What are the challenges or priorities?
Where does the persona get its information from?
What objections does the persona have to your product or service?
Our special tips:
Focus on the motives behind the behavior
It is not important what your persona does, but why they do it. When you develop the questions about the persona and then map the persona, look closely: why does a persona use a specific tool, why do they look for a specific solution and why do they want to achieve certain goals. Always ask why !
The trick: fictional yet realistic
Don't just describe one real person, but try to summarize as many of the answers you received from your survey or interviews as possible into a tendency. Personas are semi-fictional, so to speak . They are specific, but they still describe more than just one or two concrete people who fall under that persona .