What is the customer buying cycle?
Posted: Sat Feb 01, 2025 4:16 am
Your customer’s buying cycle is the series of touchpoints your leads go through on their journey to becoming customers. How long does it take on average? Where do they come into contact with your business?
For example, the average customer may find your website through a Google search or by clicking on a paid ad. The customer may follow you on social media, sign up for your email art director email list list, and read your blog. Ultimately, a call to action converts that lead.
6. Keep providing your customers with amazing content
Share infographics, blog posts in your industry, links to research, and other interesting content that your followers might enjoy.
You don’t have to create all of these. Roundup emails are effective because they allow you to share valuable content from others and express your appreciation for their contributions to the industry.
The more awesome content you share, the more grateful your prospects become. You're banking on reciprocity in your email campaigns. We 're going to share all this awesome stuff with you. Maybe you could buy one of my products?
Of course, you don't say so, but this is exactly the balance you are looking for.
7. Send emails to re-engage inactive leads and bring them back into your sales funnel
People become inactive for many reasons. They get busy, their interests change, they forget about your brand, whatever.
You can use drip email campaigns to bring them back into the funnel. Start by sending a short, personalized email that says:
Send emails to re-engage inactive leads and bring them back into your sales funnel.
It's friendly, engaging and respectful. It's the best way to engage customers who may have lost touch.
8. Understand how your drip email campaign fits into your marketing efforts
Drip email campaigns don’t exist in a vacuum. As we mentioned above, you need to route traffic between your channels to generate maximum engagement.
Perhaps your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
9. Automate your email campaigns to make them more effective
We are big fans of automation. Without it, we would have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once your campaigns are set up, you can add emails to them as they come in based on where they are in the buying cycle.
10. Test your email campaigns regularly
Are you tired of hearing this from us yet? Testing is a key feature to ensure your email campaigns are effective. For example, we recommend A/B testing your Hello Bar popups to fine-tune your creative.
You can do the same with your email campaigns. Tweak each email slightly (like the subject line) and send two versions, each to half of your subscribers. Which version gets more opens? More clicks? This data can help you create better campaigns in the future.
11. Use user feedback to improve campaigns
Collect and analyze feedback from your recipients to improve your drip campaigns. Regularly solicit input through surveys, polls, or direct responses to understand what resonates with your audience and what doesn’t.
Use this feedback to adjust your messaging, content, and strategies to better meet customer expectations and preferences. Continuously integrating information from your audience improves the effectiveness of your campaigns, improves engagement, and leads to better results over time.
You may also like:
15 Email Campaign Examples to Create High-Converting Campaigns
Email Campaigns: 10 Tips to Significantly Increase Sales with Emails
Types of Emails in Drip Campaigns: Ideas and Examples
Types of emails in drip campaigns: ideas and examples
Believe it or not, there are several types of email drip campaigns to choose from. You can run a version of all of them at any given time, which is why we recommended marketing automation above.
Let's look at some of the most important reasons and circumstances for running drip campaigns.
Drip Welcome Letters
When someone first signs up for your email list, you want to make a strong impression. This is the time to wow your lead so they get excited whenever your name shows up in their inbox.
We know, it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the outset, and share a valuable tip or strategy. Use all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout the welcome drip campaign. Then you can move your subscribers to another drip sequence like the one below.
Informational/Educational Newsletters
Consumers really do crave information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational drip campaign this way: You want your followers to have the most interesting information to share at your next dinner party. Make them the smartest people in the room.
Again, look at the questions you receive from existing customers. You can also look at your blog and social media comments.
We love searching on Quora. Find questions that are generating high levels of engagement in your industry. Create your own article on the topic, then email it to your subscribers. You can even write a really long piece, break it up into sections, and include each part in your thread. This will create a conversational and relatable thread.
For example, the average customer may find your website through a Google search or by clicking on a paid ad. The customer may follow you on social media, sign up for your email art director email list list, and read your blog. Ultimately, a call to action converts that lead.
6. Keep providing your customers with amazing content
Share infographics, blog posts in your industry, links to research, and other interesting content that your followers might enjoy.
You don’t have to create all of these. Roundup emails are effective because they allow you to share valuable content from others and express your appreciation for their contributions to the industry.
The more awesome content you share, the more grateful your prospects become. You're banking on reciprocity in your email campaigns. We 're going to share all this awesome stuff with you. Maybe you could buy one of my products?
Of course, you don't say so, but this is exactly the balance you are looking for.
7. Send emails to re-engage inactive leads and bring them back into your sales funnel
People become inactive for many reasons. They get busy, their interests change, they forget about your brand, whatever.
You can use drip email campaigns to bring them back into the funnel. Start by sending a short, personalized email that says:
Send emails to re-engage inactive leads and bring them back into your sales funnel.
It's friendly, engaging and respectful. It's the best way to engage customers who may have lost touch.
8. Understand how your drip email campaign fits into your marketing efforts
Drip email campaigns don’t exist in a vacuum. As we mentioned above, you need to route traffic between your channels to generate maximum engagement.
Perhaps your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
9. Automate your email campaigns to make them more effective
We are big fans of automation. Without it, we would have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once your campaigns are set up, you can add emails to them as they come in based on where they are in the buying cycle.
10. Test your email campaigns regularly
Are you tired of hearing this from us yet? Testing is a key feature to ensure your email campaigns are effective. For example, we recommend A/B testing your Hello Bar popups to fine-tune your creative.
You can do the same with your email campaigns. Tweak each email slightly (like the subject line) and send two versions, each to half of your subscribers. Which version gets more opens? More clicks? This data can help you create better campaigns in the future.
11. Use user feedback to improve campaigns
Collect and analyze feedback from your recipients to improve your drip campaigns. Regularly solicit input through surveys, polls, or direct responses to understand what resonates with your audience and what doesn’t.
Use this feedback to adjust your messaging, content, and strategies to better meet customer expectations and preferences. Continuously integrating information from your audience improves the effectiveness of your campaigns, improves engagement, and leads to better results over time.
You may also like:
15 Email Campaign Examples to Create High-Converting Campaigns
Email Campaigns: 10 Tips to Significantly Increase Sales with Emails
Types of Emails in Drip Campaigns: Ideas and Examples
Types of emails in drip campaigns: ideas and examples
Believe it or not, there are several types of email drip campaigns to choose from. You can run a version of all of them at any given time, which is why we recommended marketing automation above.
Let's look at some of the most important reasons and circumstances for running drip campaigns.
Drip Welcome Letters
When someone first signs up for your email list, you want to make a strong impression. This is the time to wow your lead so they get excited whenever your name shows up in their inbox.
We know, it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the outset, and share a valuable tip or strategy. Use all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout the welcome drip campaign. Then you can move your subscribers to another drip sequence like the one below.
Informational/Educational Newsletters
Consumers really do crave information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational drip campaign this way: You want your followers to have the most interesting information to share at your next dinner party. Make them the smartest people in the room.
Again, look at the questions you receive from existing customers. You can also look at your blog and social media comments.
We love searching on Quora. Find questions that are generating high levels of engagement in your industry. Create your own article on the topic, then email it to your subscribers. You can even write a really long piece, break it up into sections, and include each part in your thread. This will create a conversational and relatable thread.