Newsletter-Versand: So verbessern Sie den gesamten Prozess
Posted: Sat Feb 01, 2025 4:44 am
To ensure that your customers are always informed about your latest offers and campaigns, you need to have the entire process of sending your newsletter well under control. To avoid annoying your customers with irrelevant messages, you should know exactly which types of emails are really important for your success. That's why in this article we'll talk about sending newsletters and how you can follow their progress step by step in order to establish structured collaboration with a clear direction in your team.
Clear goals help with structuring
Sending email newsletters regularly is important if you want to keep your customers informed about news from your company or if you want to point out new product offers, services and discounts.
If you are setting up a newsletter, it is important czech republic whatsapp data that you are clear about what exactly you want to achieve with this newsletter. The focus of content creation should be on the purpose of this means of communication. In terms of content, the newsletter should contain what you want to tell your customers, but also what interests them.
To achieve both, it is important that you know your company's target group well . Therefore, collect enough data about your customers and evaluate it using an analysis tool such as HubSpot . This will help you avoid careless mistakes and save time and resources. A look at general market research and the creation of buyer personas can also help you to better understand your customers and their interests and thus also address them in more detail in terms of content.
Always keep an eye on the numbers
In addition to the mission statement of your newsletter , you should also determine which metrics can be used to express your chosen purpose and how high the numbers should be. The goals you set for your company should always be measurable. This is the only way you can keep track of your actual performance and continually optimize your processes.
Companies usually measure the success of emails using KPIs such as the open rate, click rate or click-through rate. Reporting on the conversion rate is also recommended because it relates to the desired action of the recipients, depending on the specific objective.
Clear goals help with structuring
Sending email newsletters regularly is important if you want to keep your customers informed about news from your company or if you want to point out new product offers, services and discounts.
If you are setting up a newsletter, it is important czech republic whatsapp data that you are clear about what exactly you want to achieve with this newsletter. The focus of content creation should be on the purpose of this means of communication. In terms of content, the newsletter should contain what you want to tell your customers, but also what interests them.
To achieve both, it is important that you know your company's target group well . Therefore, collect enough data about your customers and evaluate it using an analysis tool such as HubSpot . This will help you avoid careless mistakes and save time and resources. A look at general market research and the creation of buyer personas can also help you to better understand your customers and their interests and thus also address them in more detail in terms of content.
Always keep an eye on the numbers
In addition to the mission statement of your newsletter , you should also determine which metrics can be used to express your chosen purpose and how high the numbers should be. The goals you set for your company should always be measurable. This is the only way you can keep track of your actual performance and continually optimize your processes.
Companies usually measure the success of emails using KPIs such as the open rate, click rate or click-through rate. Reporting on the conversion rate is also recommended because it relates to the desired action of the recipients, depending on the specific objective.