Proven Exit Popup Formulas That Will Increase Your Conversion Rate

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Author:

Michael Wicker

published

July 22, 2024

201467170
You may have heard that exit intent christian churches email list popups don’t work well. Many marketers criticize them for their poor performance and annoying user experience. But should you avoid using exit popups on your site?

No, you just need to optimize them for conversions and sales.

It all starts with understanding your target audience. You can only create a good exit popup if you know what your customer wants. It’s that simple.

But when done right, exit popups can be effective. A recent study found that exit-intent popups can save up to 13.5% in visitor abandonment.

You can dramatically increase signups and sales on your site by continually testing and refining your exit popup formulas. In this guide, we'll show you exactly how to create exit intent popups that work, as well as plenty of exit intent popup examples to inspire you.

What are Exit Intent Pop-ups?
What is an exit popup? 1

Before we get into the details, let's define the word "popup." In general, it's used to describe a box or other message that appears over the traditional content on a web page.

For example, if you visit the website of popular teen clothing brand Justice Store , you'll see a pop-up at the bottom of the page.

Shopjustice popup

Image courtesy of Shop Justice

See that X in the top right corner? That's the first clue that this is a pop-up. If you're not interested in joining CR Squad, you can click the X and restore the page to its normal view.

These types of pop-ups usually appear as soon as you land on a site, or after a delay. They are often limited to first-time visitors or those who haven't visited in a while.

An exit intent popup serves the same purpose, but has a different mechanism of action. Instead of appearing immediately, the user attempting to close the browser causes it to appear on the screen.

Exit intent triggers are based on visitor behavior, such as moving the cursor to the top of the browser window.

This technology allows a popup to appear just when a site visitor is about to leave, giving you one last chance to encourage visitors to stay or take action.

To see an example of an exit pop-up, visit the Brooks Brothers men's clothing site.

Brook brothers

Image courtesy of Brooks Brothers

We invoked the pop-up by hovering over the X button in our browser. The pop-up invites us to become Brooks Insiders by entering our contact information in a short field.

Types of Exit Popups
Exit popups come in many forms and types, each with a specific purpose. Here are four common types of exit popups you can use to increase conversions.

1. Pop-up windows with discount offers
These pop-ups offer a special discount to visitors who are about to leave your site. Exit intent pop-ups are ideal for online stores looking to increase sales and reduce cart abandonment.

Discount pop-ups can convert hesitant visitors into buyers by offering a little extra incentive, like a unique discount code or free shipping. They help convince shoppers interested in specific items to complete their purchase.

For example, this exit pop-up from Pipsnack offers a discount and creates a sense of exclusivity.

Pipcorn Discount Popup

Image courtesy of Pipsnacks

Pro tip : Make your offer time-sensitive. Reports show that popups with countdown timers convert 25.48% better than those without them.

2. Content update pop-ups
Content refresh popups offer additional valuable information related to what the visitor is already reading. They are ideal for blogs, educational sites, and content-heavy businesses.

For example, if someone reads an article about social media marketing, you could use a pop-up form to offer a free downloadable guide on the topic of “10 Advanced Social Media Tactics.” This will give readers a reason to share their email address and stay engaged with your content.

Take a look at this content upgrade popup example from HubSpot.

Content Update Popup

Image courtesy of HubSpot

3. Survey pop-ups
Survey pop-ups ask visitors to leave feedback just as they're about to leave. This type of pop-up helps you gather valuable information about why people are leaving and how you can improve the situation.

For example, you could ask, “What stopped you from buying today?” with multiple-choice answers. This gives you direct feedback from your prospects about what’s holding them back.

While survey pop-ups don't always directly lead to conversions, the insights they provide can help you improve your site and increase conversions in the long run.

This Survicate popup is a great example of a survey popup.

Poll popup

Image courtesy of Survicate

4. Social Proof Pop-ups
People trust recommendations from other people the most, and social proof pop-ups can take advantage of this. They showcase positive reviews, recommendations, or statistics about your product or service.

They are effective for companies looking to build trust and credibility. Social proof can sway hesitant visitors by showing that others have had positive experiences with your brand.

Create a popup that displays a compelling testimonial or statistic when a user shows exit intent. Just like this Casper popup.