What to pay attention to? No matter what scheme the head of the PR department works under, he and his team need to be monitored. For this, special metrics are used: audience coverage, information field shares, number of leads, engagement and a number of others. By the way, they will also be the KPI of the head of the department.
In this article:
Tasks of the Head of the PR Department
The work of the head of the PR department in companies of different sizes
Skills and qualities of a PR taiwan mobile phone number example department manager
In what areas to look for a PR department manager
Interview Questions for the Head of PR Department
KPI for the Head of PR Department
PR Department Manager Salary
The Benefits of a PR Department in “Boring” Areas of Activity
Frequently Asked Questions about the Head of PR Department
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
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Tasks of the Head of the PR Department
The work of a PR director of a large enterprise is creative, but at the same time it must be carried out within the framework of regulations. This specialist must be creative and at the same time have a high level of self-organization, be able to think outside the box and at the same time strictly adhere to the framework of business tasks.
Tasks of the Head of the PR Department
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There is an opinion that any student can be creative, write press releases and organize events, but in reality this is not so. In reality, the head of the PR department must first of all have managerial competencies, and the list of employees who report to him consists not only of PR specialists.
In a commercial company, the work of this department is always connected with the activities of the marketing, sales, HR and advertising departments.
The essence of the work on creating a company's image in different social groups determines the leading role of PR in any joint project. This concerns the launch of a new trademark, and changes in the company's strategy, and the introduction of new standards into the corporate culture.
From all this follows the second level - a leadership role in joint activities with employees of other departments of the organization. Here the main competence of the PR director is management skills.
The third level, related to setting tasks, checking and evaluating the result, is interaction with contractors. Very often, in large enterprises, public relations departments outsource project and special tasks.
Tasks of the Head of the PR Department
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The PR service can be compared to the company’s brain – this department develops projects, the implementation of which requires the participation of “working hands and heads” (creators, designers, media planners, journalists, photographers, search engine optimization specialists).
It has become common practice all over the world that PR departments rarely employ copywriters, photographers and other creative specialists. There is no need for this.
On the contrary, when developing a project, the PR service needs a fresh look from the outside, free from stereotypes, and invited creatives can take a different look at things that are familiar to the department employees. After all, over many years of work, people get used to the brand and the product, so it can be difficult to notice something fresh in a new project.
A deep understanding of the market's specifics is both a hindrance and a help, so working together with agency representatives allows for more interesting initiatives.
At the same time, the responsibilities of the head of the PR department include clearly adhering to the strategy, competent and prompt work on managing contractors in order to promptly identify fresh ideas and monitor the progress of their implementation in relation to commercial effectiveness.