How to make your website unforgettable
Posted: Sat Feb 01, 2025 5:54 am
We often interpret something unforgettable as something that marks our memory as an extraordinary or surprising effect, perhaps a moment that we will never forget. When we link the idea of something unforgettable to digital products, our main goal is to achieve that “ Wow Factor” and we certainly start to ask ourselves: How can I delight my customers? How can I be unforgettable? How can I make my website unforgettable?
According to the Oxford Languages dictionary, it translates as “ something that cannot be forgotten ” or “ memorable ”. Following this logical line, what would make a website unforgettable and memorable?
Logically, design is the iran number dataset piece to achieve the objective, but not only because of the interface that is presented, but a whole set of techniques and standards that make a website memorable.
In 1885, a German philosopher named Hermann Ebbinghaus developed a theory about the "Forgetting Curve", which demonstrated in a graph the amount of information that our brain is capable of retaining over time.
In summary, the article presented a decay of information over time. About 40% of learning is lost in 20 minutes, 50% of information is lost in 1 hour and 80% of what was learned is lost in 30 days.
The decay theory is based on the natural fact that our memories lose strength over time, causing our brain to avoid information overload by discarding what it does not consider essential.
In other words, the probability of a user forgetting a task they learned just to use it on your website is very high compared to an activity that was already familiar.
Try to remember the most memorable website you have ever visited. Now think about all the functionality and usability that this website provides. Is this website memorable only because of its good presentation or is it also dedicated to usability and user guidance?
Our brain goes into “automatic” mode and avoids any effort to learn and memorize a new activity. The best way to adapt to this human behavior is to facilitate usability for the user, directing them to activities, icons and images that are part of your persona’s routine. Investing in usability means making your website unforgettable and memorable.
For example, we have the Netflix platform, which we can classify as an unforgettable website, not exactly because of its visual interface, but because it knows how to explore the usability of its environment and reach multiple personas.
Just like YouTube, which becomes unforgettable due to the fact that there are countless features, but most of them have visible directions and paths for the visitor.
But how can I make my website unforgettable in a practical way? See now 5 ways to analyze and validate whether your digital environment is unforgettable.
1- Understand your user
Knowing your user will give you the advantage of knowing each step, how they think and react at each stage of your flow. Develop your persona and create an empathy map to facilitate the process.
According to the Oxford Languages dictionary, it translates as “ something that cannot be forgotten ” or “ memorable ”. Following this logical line, what would make a website unforgettable and memorable?
Logically, design is the iran number dataset piece to achieve the objective, but not only because of the interface that is presented, but a whole set of techniques and standards that make a website memorable.
In 1885, a German philosopher named Hermann Ebbinghaus developed a theory about the "Forgetting Curve", which demonstrated in a graph the amount of information that our brain is capable of retaining over time.
In summary, the article presented a decay of information over time. About 40% of learning is lost in 20 minutes, 50% of information is lost in 1 hour and 80% of what was learned is lost in 30 days.
The decay theory is based on the natural fact that our memories lose strength over time, causing our brain to avoid information overload by discarding what it does not consider essential.
In other words, the probability of a user forgetting a task they learned just to use it on your website is very high compared to an activity that was already familiar.
Try to remember the most memorable website you have ever visited. Now think about all the functionality and usability that this website provides. Is this website memorable only because of its good presentation or is it also dedicated to usability and user guidance?
Our brain goes into “automatic” mode and avoids any effort to learn and memorize a new activity. The best way to adapt to this human behavior is to facilitate usability for the user, directing them to activities, icons and images that are part of your persona’s routine. Investing in usability means making your website unforgettable and memorable.
For example, we have the Netflix platform, which we can classify as an unforgettable website, not exactly because of its visual interface, but because it knows how to explore the usability of its environment and reach multiple personas.
Just like YouTube, which becomes unforgettable due to the fact that there are countless features, but most of them have visible directions and paths for the visitor.
But how can I make my website unforgettable in a practical way? See now 5 ways to analyze and validate whether your digital environment is unforgettable.
1- Understand your user
Knowing your user will give you the advantage of knowing each step, how they think and react at each stage of your flow. Develop your persona and create an empathy map to facilitate the process.