Ways to Determine Which Social Media Platform Is Best for Your Business
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Author:
Michael Wicker
published
October 29, 2018
which-social-media-platform-is-best-for-your-business
Which social media is best for your diabetes mailing list business?
How can you briefly describe marketing? Marketing is a way to let customers know that you have the product or service they are looking for.
Today, you will find over 4 billion people active on the Internet, with more signing up every minute. With so many people online, there has been a marketing renaissance as companies move their marketing efforts online where they can easily reach these billions of potential customers.
Among digital marketing efforts, email marketing is one of the most popular online marketing methods. Similarly, social media marketing is gaining popularity, attracting people to spend hours and hours online.
With people spending more than 135 minutes a day on these social media platforms, it makes sense to only reach consumers through these platforms. However, with so many social media platforms to choose from, which social network should your business use?
social-media-platforms-for-your-business
Let's take a look at some of our favorite social media channels and discuss five ways to determine which social media is best for your business.
Popular Social Media Channels
When you think of social media, the first names that invariably come to mind are Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and Snapchat. Each of these channels has its own target audience , unique attributes, and special purpose that all combine to create an impact on customers . You should always be aware of these aspects before choosing a specific social media channel for your marketing efforts.
Facebook
Purpose: Facebook is a great social media platform for building loyalty and reputation within your community.
Unique features:
Facebook has a huge reach due to its high level of popularity. On average, more than 1.47 billion people log on to Facebook every day.
As more people log on to Facebook, you get a wider audience to advertise to to attract businesses to your site. There are different types of Facebook ads such as Domain Ads , Multi-Product Ads , Offer Ads , Video Ads , Dynamic Ads , etc. that you can choose from.
Sharing personal stories and in-depth information is an integral part of Facebook’s strength. Many people go to Facebook to share stories about their lives with their community, which means it’s a great place for them to spread the word when they have a positive experience with your business.
Facebook is a highly interactive social media channel where you can quickly get feedback on the quality of your products or services through its review and messaging features.
Target Audience: Typically the 24-45 age group is the most active group on Facebook.
Author:
Michael Wicker
published
October 29, 2018
which-social-media-platform-is-best-for-your-business
Which social media is best for your diabetes mailing list business?
How can you briefly describe marketing? Marketing is a way to let customers know that you have the product or service they are looking for.
Today, you will find over 4 billion people active on the Internet, with more signing up every minute. With so many people online, there has been a marketing renaissance as companies move their marketing efforts online where they can easily reach these billions of potential customers.
Among digital marketing efforts, email marketing is one of the most popular online marketing methods. Similarly, social media marketing is gaining popularity, attracting people to spend hours and hours online.
With people spending more than 135 minutes a day on these social media platforms, it makes sense to only reach consumers through these platforms. However, with so many social media platforms to choose from, which social network should your business use?
social-media-platforms-for-your-business
Let's take a look at some of our favorite social media channels and discuss five ways to determine which social media is best for your business.
Popular Social Media Channels
When you think of social media, the first names that invariably come to mind are Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and Snapchat. Each of these channels has its own target audience , unique attributes, and special purpose that all combine to create an impact on customers . You should always be aware of these aspects before choosing a specific social media channel for your marketing efforts.
Purpose: Facebook is a great social media platform for building loyalty and reputation within your community.
Unique features:
Facebook has a huge reach due to its high level of popularity. On average, more than 1.47 billion people log on to Facebook every day.
As more people log on to Facebook, you get a wider audience to advertise to to attract businesses to your site. There are different types of Facebook ads such as Domain Ads , Multi-Product Ads , Offer Ads , Video Ads , Dynamic Ads , etc. that you can choose from.
Sharing personal stories and in-depth information is an integral part of Facebook’s strength. Many people go to Facebook to share stories about their lives with their community, which means it’s a great place for them to spread the word when they have a positive experience with your business.
Facebook is a highly interactive social media channel where you can quickly get feedback on the quality of your products or services through its review and messaging features.
Target Audience: Typically the 24-45 age group is the most active group on Facebook.