Best Practices for Email Marketing Campaigns
Posted: Sat Feb 01, 2025 6:14 am
A/B test different variations until you find the stripe combination that converts the most.
No matter what type of business you have, effective email marketing is critical to reaching and engaging your audience.
However, its success depends on whether your email gets opened or not. To achieve this, here are some email marketing best practices to follow:
1. Grow your contact list organically
It is always better to have more quality event planner email list emails than more numbered ones. Buying contact lists may seem like a quick fix, but it will only hurt your open rates and send you to the spam folder.
Focus on growing your list organically through subscriptions and engagement with people who are already on your list. This will allow you to comply with data privacy laws like GDPR and ensure that the people you send your content to are actually interested in it.
2. Write compelling email subject lines
Your subject line is the gatekeeper to your email's success. It must be compelling enough to make recipients want to open and read your message.
Keep your subject lines around 50 characters long and experiment with different tactics, such as creating a sense of urgency, asking questions, or using personalization and emojis (if that works for your audience).
Be sure to A/B test your subject lines to see which ones resonate the most, and consider using AI-powered tools to help you craft the perfect subject line.
3. Avoid sending emails with "No-Reply" in the address
Sending emails from a “no reply” address is a big no-no. It creates a barrier between you and your subscribers, preventing them from engaging with your content or opting out if they want to.
Instead, use the name in your email address, such as [email protected]. This small change makes a big difference in making your emails more human and approachable.
4. Make your email design clear and legible
Use no more than three fonts to keep your message clear and visually appealing.
Use web safe fonts between 10 and 12 points to ensure your email is readable on all devices and in all email clients.
Take inspiration from the example below from Greenhouse, a recruiting SaaS company that uses just two fonts in its email designs. This keeps readers from getting distracted by the style and allows them to focus on the content.
No matter what type of business you have, effective email marketing is critical to reaching and engaging your audience.
However, its success depends on whether your email gets opened or not. To achieve this, here are some email marketing best practices to follow:
1. Grow your contact list organically
It is always better to have more quality event planner email list emails than more numbered ones. Buying contact lists may seem like a quick fix, but it will only hurt your open rates and send you to the spam folder.
Focus on growing your list organically through subscriptions and engagement with people who are already on your list. This will allow you to comply with data privacy laws like GDPR and ensure that the people you send your content to are actually interested in it.
2. Write compelling email subject lines
Your subject line is the gatekeeper to your email's success. It must be compelling enough to make recipients want to open and read your message.
Keep your subject lines around 50 characters long and experiment with different tactics, such as creating a sense of urgency, asking questions, or using personalization and emojis (if that works for your audience).
Be sure to A/B test your subject lines to see which ones resonate the most, and consider using AI-powered tools to help you craft the perfect subject line.
3. Avoid sending emails with "No-Reply" in the address
Sending emails from a “no reply” address is a big no-no. It creates a barrier between you and your subscribers, preventing them from engaging with your content or opting out if they want to.
Instead, use the name in your email address, such as [email protected]. This small change makes a big difference in making your emails more human and approachable.
4. Make your email design clear and legible
Use no more than three fonts to keep your message clear and visually appealing.
Use web safe fonts between 10 and 12 points to ensure your email is readable on all devices and in all email clients.
Take inspiration from the example below from Greenhouse, a recruiting SaaS company that uses just two fonts in its email designs. This keeps readers from getting distracted by the style and allows them to focus on the content.