Why is collecting email addresses important?
Posted: Sat Feb 01, 2025 6:15 am
Collecting email addresses is essential for your business because it helps you stay in touch with people interested in your offerings. In fact, a recent report shows that 63% of business marketers are increasing their email activity for this purpose.
Marketer's Volume
Image via Validity
Even small businesses use email electrical contractors email list marketing. 64.1% of them use it to communicate with their customers. For e-commerce businesses, every dollar spent on email marketing can bring in up to $36 more in return than paid advertising and SEO combined.
Here's why collecting email addresses should be on your to-do list:
Reach your target audience: People who sign up for your email list are interested in your offers, making it easier to connect with potential customers.
Create Meaningful Connections: Sharing valuable content and updates in your email marketing campaigns helps you build strong relationships with your audience.
Promote Exclusive Offers: Share special offers, exclusive discounts, and early access to new products with your email subscribers to make them feel valued and special.
Increase Website Traffic: Sending emails with links to your website can attract more visitors, which will increase your online presence and potential sales.
Gather actionable insights: By tracking how people respond to your emails, you'll learn what works and what doesn't, and you can improve your marketing strategy.
Remember, the more email addresses you collect, the more likely you are to convert potential customers into loyal ones. So keep working on collecting email addresses!
You may also like:
How to Build an Email List from Scratch: A Start to Finish Guide
How to Grow Your Email List: 21 Great Tips for 2024
How do I collect email addresses on my website?
To collect email addresses, you'll need one or more forms on your site where interested consumers can sign up for your email campaign. For example, lifestyle blog Apartment Therapy uses an opt-out pop-up to invite people to sign up for their daily newsletter.
How do I collect email addresses on my website?
You can recreate a similar exit popup via Hello Bar.
Adding a top bar can add more variety to your email campaign. Simply head to Hello Bar, select your email collection goal, and enter what you want your top bar to display.
email collection
The bar will appear at the top of your site to remind visitors that they can sign up. You can animate the top bar, change colors, and even A/B test the headline and call to action (CTA) .
Other places to place a form or call to action to sign up for your newsletter:
Marketer's Volume
Image via Validity
Even small businesses use email electrical contractors email list marketing. 64.1% of them use it to communicate with their customers. For e-commerce businesses, every dollar spent on email marketing can bring in up to $36 more in return than paid advertising and SEO combined.
Here's why collecting email addresses should be on your to-do list:
Reach your target audience: People who sign up for your email list are interested in your offers, making it easier to connect with potential customers.
Create Meaningful Connections: Sharing valuable content and updates in your email marketing campaigns helps you build strong relationships with your audience.
Promote Exclusive Offers: Share special offers, exclusive discounts, and early access to new products with your email subscribers to make them feel valued and special.
Increase Website Traffic: Sending emails with links to your website can attract more visitors, which will increase your online presence and potential sales.
Gather actionable insights: By tracking how people respond to your emails, you'll learn what works and what doesn't, and you can improve your marketing strategy.
Remember, the more email addresses you collect, the more likely you are to convert potential customers into loyal ones. So keep working on collecting email addresses!
You may also like:
How to Build an Email List from Scratch: A Start to Finish Guide
How to Grow Your Email List: 21 Great Tips for 2024
How do I collect email addresses on my website?
To collect email addresses, you'll need one or more forms on your site where interested consumers can sign up for your email campaign. For example, lifestyle blog Apartment Therapy uses an opt-out pop-up to invite people to sign up for their daily newsletter.
How do I collect email addresses on my website?
You can recreate a similar exit popup via Hello Bar.
Adding a top bar can add more variety to your email campaign. Simply head to Hello Bar, select your email collection goal, and enter what you want your top bar to display.
email collection
The bar will appear at the top of your site to remind visitors that they can sign up. You can animate the top bar, change colors, and even A/B test the headline and call to action (CTA) .
Other places to place a form or call to action to sign up for your newsletter: