Learn how to increase your conversion rate

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Increasing conversion rates is a major challenge for many companies. After all, it is not always clear why leads are not converting, so it is necessary to monitor strategies to know when and how to make improvements.

In this context, we have separated some tips that can help your company achieve better results with digital marketing.

What is conversion rate?
Conversion rate is a very important metric for measuring how efficiently a company is implementing its digital marketing strategies.

The purpose of this metric is to understand the real result that has been generated by the strategy being analyzed. This is because it allows the measurement of conversions that a given action has managed to generate.

In general, it is the ratio between users who simply access the site and those who convert.

Therefore, the rate is calculated by dividing the number of conversions by the total number of visitors, and the result is presented as a percentage.

After all, why is the conversion low?
The conversion rate can be used to evaluate different bulgaria whatsapp data marketing strategies that aim to lead the user to take action.

When a user comes into contact with a brand, they go through a process until they actually reach the conversion stage. Therefore, there are a number of reasons that can affect the outcome of your strategy. Below, we list some of them!

The CTA is not convincing
The CTA is the key to leading the user to conversion. Therefore, all content created should aim to direct the user to a CTA, whether it be to make a purchase, download content, submit a form, among others.

In other words, both the text and the layout of the page elements must be created to facilitate the user's journey. This way, the user will be able to understand their pain points and what action they should take to find the solution.

So, if your page has clicks and visits, but the user is not clicking on the CTA, some adjustments to the visuals and text can help to increase the conversion rate .

The website or page is not responsive
It is very important that your website pages are responsive for different types of devices, such as cell phones and tablets. In other words, the pages need to be displayed in any type of resolution, without distortions, and they cannot take too long to load.

Furthermore, it is important to think about an attractive layout that captures the user's attention and makes them consume all the content available.

Therefore, if the page does not offer a good experience, it is likely interfering with the conversion of your leads.

The content is not efficient
As we mentioned earlier, all content should be created with the goal of leading the user to a CTA. Therefore, the message delivery must be clear and effective to guide the potential customer on the next steps.

It is important that the content meets the user's expectations and is easy to read. Therefore, avoid unnecessary information so that the message is more objective and easy to understand.

In addition to the texts, all visual elements of the website must be designed to offer a positive experience.

Elements such as popups, banners, forms and chatbots should be placed naturally on the page to help the user achieve the main objective, which is conversion.

How to improve conversion rate?
The most well-known type of conversion in the market is sales. Although many people believe that the two terms are synonymous, they are not. In fact, conversion is when the user performs an action foreseen in the strategy, that is, the action suggested in the CTA.

Furthermore, a content strategy can involve several types of conversion, as the purchasing process has several steps.

Therefore, to increase the conversion rate, it is necessary to think about optimizations throughout the campaign structure, whether in the message, design and quality of the page, for example.

With that in mind, we’ve put together some tips that might help!

Deliver value and be objective
A potential customer needs to understand from the very beginning what your value proposition or company purpose is. Therefore, right from the first contact, you need to convey a clear, objective and efficient message about your brand.

From there, it will be much simpler to place customers who are really interested in your products and services into the sales funnel .

Build and strengthen your reputation in the market
Building your company's reputation is, without a doubt, one of the most important steps to convey transparency and seriousness.

To do this, facilitate communication with your company, display contact information and have a strong presence on the main communication channels.

Through your content, showcase all your experience and expertise in your field to gain the user's trust. It is important to keep your content up to date and invest in a professional website that conveys the image and message you want to convey to your customers.

Offer incentives in your sales funnel
When a user enters the sales funnel, it is because they have shown interest in your content, products or services.

Therefore, it is worth investing in incentive strategies at more advanced stages, such as special and limited offers and discounts.

Another suggestion is to use mental triggers to create a sense of urgency that will lead the lead to take action. To do this, create well-thought-out CTAs and make several attempts to highlight them.

Show your potential customers why your product or service is worth buying
In a highly competitive market, it is very important to make your brand stand out from your competitors in order to increase your conversion rate .

Therefore, show the advantages of having your brand and the differences that your products and services offer. Clearly show payment methods, promotional codes and discounts.

To help build credibility with your customers, offer the possibility of a warranty period, especially for customers who will have their first contact with your product or service.

Perform A/B testing
If you are unsure about your landing page or content structure, you can use A/B testing. In fact, this is a very effective strategy for understanding your audience.

Through this test, you will have more clarity about the formats that are most accepted by your audience and you will be able to understand what is working in your communication.