Subdivide the stages

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In lead nurturing, it is important to take an approach that is appropriate to the customer's stage of progression. The information a customer wants varies greatly between when they first become interested in a product or service and when they decide to purchase. By dividing the stages leading up to purchase into smaller stages, it becomes possible to respond appropriately to customers at each stage.

When breaking down the stages, use frameworks such as "AIDMA" or "AISAS," which model the process that customers take when making a purchase. Currently, consumer purchasing processes are becoming more diverse, and as a result, there are a variety of frameworks, such as "DECAX" and "VISAS." It is important to use a high school senior mailing list framework that matches the way your company provides its services.







STEP 4: Create a customer journey
A customer journey is a chronological visualization of the changes in a customer's emotions and thoughts, as well as the actions that accompany them, during the process from when a lead becomes aware of your company's products or services to when they purchase them. By setting up a customer journey for each customer segment, you can consider more appropriate measures in accordance with changes in the situation at each stage, such as "awareness," "search," and "action."

This allows you to respond appropriately to customer needs and implement effective nurturing.
Understanding customer issues In order to carry out lead nurturing more effectively and increase sales and order rates, it is essential to understand the customer's issues.

Conduct market research and customer interviews to find topics that your customers are likely to be interested in. By strengthening your customers' awareness of their issues, you can make it easier to motivate them to purchase your products or services.