Not receiving emails = lowering customer trust?

[subornaakter20]

What does it matter to a business if its emails don't get delivered to its customers?

From the customer's perspective, not receiving emails means not receiving the information they need at the right time. Not receiving information not only makes customers anxious, but it can also lead to a loss of trust in your service or company.

Here, let's consider from a customer's perspective what it feels like when an email doesn't arrive and they can't get the information they need.

・For EC businesses

Situation: The customer has not received a insurance leads for seniors purchase completion notification or shipping notification.

Customer's feelings: I'm worried because I don't know if I was able to purchase it or when it will arrive. (I wonder if I should have bought it from another store.)



・For delivery businesses

Situation: The customer has not received a notification of the expected delivery date of their package

Customer's thoughts: I'm worried about when the package will arrive and whether it will arrive while I'm away. (I received a shipping notification from the store, but is it because of bad weather that the package has still not arrived? Or...)



・For airlines

Situation: Customers are not receiving notifications about flight status or boarding gate changes

Customer's thoughts: I want to be informed before I arrive at the airport. (If the new boarding gate is far away, I might not be able to make it in time for the boarding.)



In this way, if emails are not delivered, not only will customers feel uneasy, but they may also lose trust in your service and your company. This could ultimately result in a decrease in sales, so understanding and improving your delivery rate is an urgent task.