Find the best timing to deliver your message

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The timing of sending an email newsletter is important because it has a large impact on the open rate .

For example, people tend to put off opening email newsletters on Mondays because they have a lot of things to check. Therefore, the best time to do so is mid-week, such as on Tuesdays or Thursdays.

Also, since many people check their email investor leads before starting work, at the end of their lunch break, or before going home, it's a good idea to send your email at those times.

However, the timing of when the message will actually be opened will vary depending on your target audience. First, try testing by shifting the delivery time by one hour to find the best timing.




The delivery time of email newsletters is important! To increase the open rate
Did you know that there is an optimal delivery time for email newsletters that can increase the open rate? To increase the open rate, it is important to predict the time when users are likely to be looking at emails and deliver the newsletter accordingly. In this article, we will introduce the optimal delivery time for email newsletters for each user.
Alala Message


The main text should be concise, focusing on the results and effects.
Many people tend to quickly look at e-mail newsletters for short periods of time, such as when the start or end of work, or between meetings or tasks.

For this reason, email newsletters that are too long or where the requirements cannot be understood without reading all the way to the bottom are not well received.

Also, it is not good to cram various topics into one email, because the content of the email will be inconsistent. The more information there is for the recipient, the more difficult it will be for them to take in the important information.

At the beginning of the email body, be sure to briefly explain why you are sending the email and what you want to communicate in the email .

As we mentioned in "The difference between sales (toB) email newsletters and consumer (toC) email newsletters," what is ultimately desired in BtoB business is "cost-effectiveness" and "profit."

Therefore, it is a good idea to include in your email what kind of results you have achieved and whether they have been effective.