Processing negative feedback. Digital agency Ingate specialists are able to make any negative feedback work to form a positive image of the company. This is facilitated by friendly communication with the client who is dissatisfied with the product or service. We also form a company strategy aimed at improving its work in order to prevent the emergence of negative feedback from real clients in the future.
Let's take a closer look at the tools that are used in the context of brand reputation management on the Internet.
Website and social networks
Official website and social networks
To attract customers, the site needs to publish original content that is interesting to the audience. SEO optimization helps to bring the resource to the first pages of popular search engines. It is important to place information about the company in city online directories, business directories and other services. As part of the formation of a positive reputation and to increase consumer confidence in the brand, the site creates:
a corporate section where news and information about internal affairs are published, photographs are posted illustrating the company's work, photographs of products and employees;
a page with real opinions, reviews and photos of satisfied customers;
a section with answers to customer questions.
The company's own video content on YouTube also helps jordan telegram data promote the site and increase brand awareness: videos with useful or entertaining information, video tips, reviews. Particular attention should be paid to groups in social networks. Today, this is one of the most effective tools for building a reputation, since it allows you to establish live communication with customers. In addition, social networks are preferred by the main search engines - Google and Yandex.
You can also improve your company's reputation by publishing custom reviews and comments on forums and other online platforms, which should look as natural as possible, without any obvious advertising component. Promoting a brand can also be done through explicit or hidden advertising from an "opinion leader" with a large audience, the majority of which is a potential consumer of the company's products or services.
Mention Analysis
Managing a company's reputation requires analyzing brand mentions on the Internet. Monitoring mentions (collection and analysis) allows you to evaluate the current state of your reputation on the World Wide Web in real time and adjust your promotion strategy accordingly.
Two types of monitoring are used:
automatic. Using special services, paid or free;