Inbound Marketing 1x1: Definition of Conversion Path

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by Marlene Flickinger , on May 17, 2022



The process by which a new website visitor becomes a lead - the path that leads take - is called the conversion path. It is the beginning of lead generation. This is how leads are created - they are the driving force behind inbound marketing. Only when website visitors become leads can you analyze their potential, align your marketing with their preferences and thus win new customers. Ideally, these leads convert from opportunities to customers and, at best, to promoters. Read this article to find out what you should know about the four elements of the conversion path.

Definition Conversion Path
A conversion path is a multi-step process by which gambling data iran website visitors become leads, leads become customers, and customers become fans. This path that prospects take consists of repeated attraction, greeting, capture, and moving on to the next stage.

The prerequisite: recognizing customer problems
Lead generation is one of the daily tasks of marketing. Anyone who is committed to inbound marketing even puts this goal at the forefront. But how do you bring real leads to your company? This requires customer knowledge and analysis options. This is the only way to anticipate their behavior and plan their path to your company.