Configure and deliver content tailored to the user's device

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Users' environments vary widely, including smartphones, feature phones, tablets, and PCs. One design does not necessarily look the same to all users. Emails that are difficult to read due to garbled characters or a broken design may not be opened and may end up in the spam folder.

When sending emails, use multi-part delivery legal leads for sale and be mindful of content settings that suit the recipient's device.




What is the difference between HTML email and plain text email?
HTML is a language developed to create web pages, while text email is email written in text format.
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Point 3: Prepare your email delivery environment
The first thing you need to do when sending email is to set up an appropriate email delivery environment. If you do not set up an appropriate environment, there is a high risk that your email will be considered spam.



Check the DNS settings of the From domain
In many cases, users' receiving environments perform a reverse DNS lookup of the From domain of the email to check whether the IP address is associated and set. By making sure that the DNS is trusted, you can avoid being considered an untrusted sender.

If you need to re-evaluate your DNS settings, keep privacy, security, and reliability in mind and consider using a VPN and encrypted DNS.



Domain authentication (SPF/DKIM)
Many spam emails are sent by spoofing other addresses. Therefore, by setting up domain authentication such as SPF and DKIM, you can prove the origin of the server that delivers the email.




What is SPF? To prevent spam
This time, we will tell you about "SPF", which is effective in preventing spam. SPF (Sender Policy Framework) is a sending domain authentication method that verifies whether the sender domain is not spoofed when sending and receiving email.
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What is DKIM? To prevent spam
DKIM is a sending domain authentication using digital signatures. It is called "Dee-Kim". The receiving mail server verifies the legitimacy of the sender and the body of the email by verifying the digital signature added to the email header with the public key (publicly available and necessary for encryption) published by the sending domain's DNS.
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Clean error addresses frequently
Emails with a high error rate tend to be marked as spam.

Therefore, be sure to regularly clean your distribution list to remove any erroneous addresses.




What is email address cleaning? How to get an error rate of 3% or less
Among the inquiries we receive from customers, there are some who have issues such as "emails not being delivered (non-delivery)" or "emails being delivered late (delayed)." In this article, we will explain the "error rate," which is said to be one of the causes of non-delivery and delayed delivery of emails, and "error cleaning," which solves this problem.
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Arara Messages to prevent spam
What did you think? We looked back on last year and sent you the 2022 edition. As the provider of the email distribution system , we would like to keep up with the latest information and provide it to you.

If you have any questions regarding email delivery, please feel free to contact us.