You want your customers to take one action per email

[subornaakter20]

When creating an email, limit the final goal or action you want your customers to take to one. No matter how useful the information or recommended products are, if you cram too much information into the email, it will take up too much space and put a strain on the recipient.

By setting a single action, the information list of timeshare owners you want to convey will be easier to understand, and you can encourage the recipient to reach their goal.



■ How to make the recipient think that the email is addressed to them

It would be a waste to send emails at a time that suits your customers, but end up sending them all at once. It is important to make an effort to make the customer think that the email is addressed to them. Make sure to include the customer's name in the subject line or body of the email, such as "We would like to introduce the best product for you."






Flow 4: Setting up sending
Once you have finished writing the text, set up the sending settings according to the story you designed. We recommend sending step emails as HTML emails, which allows you to measure the effectiveness.

By sending HTML emails, you can obtain information such as the number of opens. Even if you don't have time to consider HTML design, you can send only text as an HTML email. The obtained results of effectiveness measurement are useful for reviewing the story and the email body.

After completing the setup, be sure to perform a test broadcast. Make sure to check the following points:

Will it be delivered according to the schedule you set?
Are there any typos, omissions or inappropriate notations?
Is the layout not broken?
Does the link transition correctly?
Can you receive the email normally on your PC or smartphone (iOS or Android)?
In particular, when sending a designed HTML email, the design may be distorted depending on the device on which it is received, so if possible, test it on multiple devices.