How does Google work?

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The internet giant is much more than a search platform. By using the tool and all its available resources in the right way, you can boost your business. But to do this, you need to understand how Google works .

You may have heard that Google is a powerful tool for business. But without knowing exactly how you can use it to your advantage, this information means nothing.

The truth is that Google and its algorithm revolutionized the internet. And that’s not all. It changed people’s behavior and purchasing journey.

According to Google's own data , last year, its search and paraguay number dataset tools alone helped provide $335 billion in economic activity for more than 1.3 million businesses. Furthermore, the small businesses surveyed that used the brand's advanced digital tools experienced revenue growth over the previous year that was four times greater than those that were less digitally advanced.



So, how about getting the most out of your digital strategy ? To help you do this, understand how Google works and how it can help your business grow. Read on.

Understand how Google works
Why does Google rank one website above another? What factors and criteria really matter when it comes to improving rankings? In short, it is Google's algorithms that determine who appears in the top positions.

Algorithms work as a set of operations that define how search results will be presented to users, with the aim of improving the search and navigation experience.

Search engines are nothing more than machines specialized in answering users' questions. In this scenario, the best result is the one that provides the most complete answer, which is not only in the content that the page delivers, but also in the quality of the browsing experience.

In this way, Google's ranking systems organize hundreds of billions of web pages in search results to present those that are most useful and relevant to the user - and all in a fraction of a second.

Among the criteria of these algorithms for such results are:

Google uses contextual information about search behavior.
Google prioritizes content based on relevance and website authority.
Google penalizes spammy content.
Google values ​​the quality of your website's code.
In Google's algorithms, the importance given to each factor varies depending on the nature of the search. For example, the freshness of the content is considered a more important factor for the results of a search for current news on a topic than a page with a dictionary definition of the topic.

First steps to take advantage of Google's benefits in your strategy
Below, learn about some of the resources available on Google that can have a positive impact on your marketing and sales strategy.

Google My Business
Having a digital presence is essential for any business these days. Therefore, being on the largest online search engine is a prerequisite. Google My Business is a free tool that centralizes several Google features.

It works as an exclusive page for your company on the search engine. This way, when people type your company name into Google, it appears with information such as address, telephone number, opening hours, website, reviews, etc.

How Google Works
InCuca's Google My Business page

Website and blog
Creating an institutional website and a blog, with relevant information and content, is a smart strategy to improve your positioning on Google and your relationship with your audience.

Furthermore, this optimized, qualified and updated content will be essential to ensure a good ranking for your brand in search engines like Google .

SEO
The acronym stands for Search Engine Optimization and it is an optimization for search engines, which brings together strategies to enhance and improve the positioning of a website in search results pages, generating conversions.

Among the tips to apply to the website, the following stand out: using correct keywords that are appropriate for your target audience; creating content that really responds to the user's search objective; having friendly URLs, that is, easy to read and remember; being responsive , among others.

Google AdWords
Google AdWords is one of the easiest and most affordable ways to advertise on the internet, and is fully adaptable to any type of business and budget. Through it, you can create ads that appear in Google's sponsored results when searching for compatible keywords.

Google Analytics
To measure information such as the number of visits to the website, the origins of these visits, which term was used in the search, which access device, most visited pages, pages that convert the most, campaigns with the best return, among others that can help make your strategy more assertive and powerful, Google Analytics is a good ally.