How to write an effective HTML email?

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Here are seven tips to create an effective HTML email:



Point 1: Adopt a simple design
HTML emails are expected to be viewed by readers from a variety of devices, including PCs, smartphones, tablets, etc. Therefore, adopting a simple design makes it easy for readers to loadrunner protocol list read and understand quickly.

If there are a lot of images and text decorations, not only will it be difficult to read because it will be difficult to understand the points you want to emphasize, but it will also increase the size of the email, which may affect the delivery rate of the email. When inserting images, be sure to make them lightweight in advance and avoid adding too many decorations.



Point 2: Responsive design
When creating HTML emails, it is important to make them responsive. Responsiveness is a technology that automatically optimizes the layout according to the device.

As mentioned earlier, HTML emails are viewed from a variety of devices, including PCs, smartphones, and tablets, so if they are not made responsive, problems will arise, such as text and images becoming small and difficult to read on devices with small screens, and the layout will be disrupted.

Responsive design allows your readers to comfortably view HTML emails.



Point 3: Check whether the message is displayed correctly in each email client.
Each mail client, such as Outlook, Yahoo! Mail, and Gmail, has its own specifications and limitations regarding HTML email display, so even the same HTML code may be displayed differently. Therefore, when creating an HTML email, be sure to test it to make sure it displays correctly in each mail client.

When testing, be sure to check for any issues on major email clients, as well as on devices such as PCs, smartphones, and tablets. Testing will ensure that your readers can comfortably view HTML emails, preventing business losses.


Point 4: Take security measures
Security measures are essential for HTML emails. Unlike text emails, HTML emails can contain viruses and malware, which can make recipients uneasy. It is important to provide HTML emails that recipients can trust by scanning emails with security software before sending and adding an electronic signature.