Advertising on the main page of Mail.ru. The Mail.ru company also attracts a huge audience. Therefore, it is convenient to place various advertising messages on the main page of its site.
Geo-advertising
In this case, advertising messages are displayed on Yandex.Maps and Yandex.Navigator services. This allows you to show potential clients interesting information about the promoted brand, taking into account the geographic location of target users.
Banner along the route. An effective format of media advertising, which consists of displaying messages to users of navigators when the car is not moving. Information about the brand is usually shown at the bottom of the screen. Displaying during a stop ensures the safety of the driver and at the same time increases interest in the ad.
Banner on Yandex.Maps . Advertisements can be published on Yandex.Maps. This covers a large number of representatives of the target audience. However, it should be noted that the banner will only be shown in the desktop version. You can adjust the frequency of its display.
Banner in Yandex.Metro . The advertising banner is shown at the bottom of the display while the user is viewing routes. When you click on the banner, a page opens with detailed advertising content and jordan telegram data buttons for the target action.
Route Pins . You can publish an advertising pin with your company logo on user routes. After clicking on the ad, detailed information opens with the ability to adjust the route in favor of visiting the target location at the address specified in the ad.
Billboards along the route . Advertising messages in the form of labels are displayed in the Navigator. The advertising campaign manager can specify the region or district in which the ads will be displayed to users of the Yandex.Navigator environment.
Icon in the search menu . The element is displayed for Yandex.Navigator and Yandex.Maps users in the list of categories. When you click on the ad icon, the objects on the map specified when setting up the ad are displayed. You can immediately plot the best route to them.
How to set up contextual display advertising
Settings for displaying these types of advertising messages are made in the Yandex.Direct account. To do this, go to the drop-down menu and select "Media campaign". Next, click on "Create campaign" and in the window that opens, do the following:
Specify the start and end dates of the advertising campaign.
Set up time targeting (specify time periods when and which ads should be shown).
Set up geographic targeting based on the location of residence of the target audience, including districts if necessary.
Set your desired impression management strategy.
After setting up the necessary parameters, you can create creative materials that should interest the target audience. For each ad, you can create only 1 banner. The file size should not exceed 150 KB.
Write the name of the campaign
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