AJ: If it's so obvious, why hasn't anyone done anything about it yet?

[sumaiyakhatun26]

AJ: Then tell me the exceptions. Where is it worth going to study marketing and why there?

JK: There is good staff in Warsaw, Łódź, Poznań, Wrocław and Katowice.

AJ: So maybe you could explain to me where this bad reputation about marketing studies comes from.

JK: Polish marketing studies take into account the sphere of small and medium-sized enterprises to a small extent. They hardly see the specializations or competences of marketing employees. You will hardly read about the practical greece rcs data intricacies of managing the marketing budget anywhere. Among other things, because there is still not much literature or solidly described experiences in Poland in this respect. Thanks to marketing textbooks, students get to know a specific conceptual apparatus, but they have problems with processes, building projects, using tools in the business environment. They see the clock running, but do not fully understand how it works. To this must be added the Internet revolution, which due to the process of creating, for example, academic textbooks, is still poorly described.


JK: It didn't happen overnight. I understand that for the Polish education system, learning marketing was a problem from the beginning. Notice that in the early nineties there was zero experience on the Polish market, case studies or knowledge of how companies would compete in free market conditions. Marketing was tacked on as a subject to existing management courses and that's it. Today I believe that the situation will change. Last year at the Leon Koźmiński Academy, marketing was "tried" and sentenced by prof. Aniela Styś to 5 years of hard resocialization. These are signals that indicate the increasingly strong need for convergence between the scientific community dealing with marketing and practice. Don't forget that today you can have the best product in the world, but without entering the market with it and maintaining it, you won't be able to exist. Poles shouldn't have complexes, we do a lot of cool things, but marketing is usually crap.