Site abandonment – This segment includes email us phone number list addresses of people who visited your homepage, but left without navigating to any other area of your site.
Cart & sign-up page abandonment – This segment consists of visitors who made it to a conversion page. This will include users who made it to things like a shopping cart or trial account landing pages but didn’t convert.
Loyalty – This segment focuses on growing the lifetime value of your customers and will include email addresses of users who have already completed a purchase on your site.
Building Customer Relationships
Did you know, email marketing is more effective than social media at building and fostering relationships with customers? You can do this through a drip campaign, wherein you periodically send out useful information to help customers better utilize your products, information on how to contact customer support, and tantalizing glimpses of what new products are on the horizon. Over time you can build trust and brand loyalty so that when the customer is ready to purchase again, they’ll be more responsive to one of your call to actions.
Wrap up
While emails are incredibly effective, customers will always have a need for email announcements, newsletters, and other lifecycle marketing programs. Retargeting is a complementary add-on that delivers highly targeted emails triggered by real-time customer browsing behaviour and acts as a performance booster overall.
If you also want to become an Email Marketing Specialist, take up the Email Marketing Course.