shopping events and gift-giving
How to generate more attention in the highly competitive year-end business
Most people are still enjoying the golden autumn, but the rather gloomy and dark season is coming ever closer. But that also means that the Christmas season is approaching ever faster. For some, the thought of it may already trigger mild panic attacks. Others, however, are already looking forward to Black Friday or similar shopping highlights. Retailers, on the other hand, can already hear the tills ringing and for anyone who wants to make a decent profit from the end-of-year business, it's time to bring out the big guns. Anyone who wants a piece of the pie must therefore ensure maximum visibility.
But what is the best way to do this? Use the potential of your cameroon phone number data existing email distribution list. But use it properly - with special mailings. You probably know this from your own experience: you don't even open many emails and when you do open them, you usually just skim them quickly. You have to get the recipient to open your email and also get them to notice the content and, ideally, respond to it as desired.
The subject – every beginning is difficult
As always in email marketing, the first hurdle is the subject line, which is meant to arouse curiosity about the content. You can have the best mailing, but if you fail at the subject line, it's all useless. To help you overcome this important hurdle, we've put together a few tips for you:
Length matters: Ideally, it should be between 45 and 60 characters, but not more than 70 characters
Personalization: Use personalization options in the subject line
Relevance: The most important thing should come first
Clear words: Make it clear in the subject line what it is about
Urgency: Create the feeling that no delay is possible
Enhance: Use symbols and emojis in the subject line, but no more than 2-3
Attention Spam: Avoid terms that can be identified as spam
Testing: Test different variants, e.g. with a split mailing